Social Media Marketing: A Strategic Approach

3,57 valoración promedio
( 14 valoraciones por Goodreads )
 
9781305502758: Social Media Marketing: A Strategic Approach
Ver todas las copias de esta edición ISBN.
 
 
Reseña del editor:

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

Biografía del autor:

Mary Lou Roberts is Professor Emeritus of Management and Marketing at the University of Massachusetts Boston. She taught in the marketing area there for over 20 years. Her Ph.D. in marketing is from the University of Michigan. She is the senior author of Direct Marketing Management, second edition and a co-author of Social Media Marketing: A Strategic Approach, second edition. She has published extensively in marketing journals in the United States and Europe. In 1997 her article "Expanding the Role of the Direct Marketing Database" was included in the Journal of Direct Marketing Best of the Decade Ten Year Retrospective. She has been an active member of many professional organizations and has served on a number of their boards including the local and national boards of the American Marketing Association, Mass Audubon and the Advisory Board of Professional Organizations of the U.S. Department of the Census. Melissa S. Barker is a digital marketing consultant and public speaker, currently working with Jive Software, Puppet Labs, and Gates NextGen Open Source Courseware Grant. She has coauthored five textbooks, including the best-selling Internet Research Illustrated. In 2010, she created the first accredited social media marketing certificate in Washington State. She teaches search and social media marketing, as well as other related courses at Spokane Falls Community College. Melissa holds a B.A. in public relations and advertising from Gonzaga University, and an M.B.A. from Willamette University (expected in 2016). She has held key roles in digital marketing management at Siber Systems, Own Point of Sale, Integra Telecom, Jive Software, and Oregon Public Broadcasting. Melissa has become a recognized authority on LinkedIn, and a sought-after speaker at conferences, such as InnoTech and ITEXPO. For more information, visit: www.linkedin.com/in/melissasbarker. Debra Zahay is a Full Professor of Marketing and Department Chair of Marketing and Entrepreneurship at St. Edward's University in Austin, Texas, where she has overseen the inclusion of digital marketing and analytics in the undergraduate curriculum. She holds her doctorate in marketing from the University of Illinois, Dr. Zahay researches how firms can facilitate customer relationships, particularly using customer information. She has published extensively in marketing journals in the United States and Europe. She has served as a vice president on the Executive Board of the Chicago American Marketing Association and currently serves on the Board of the Marketing EDGE organization and the editorial board of the Journal of Marketing Analytics as well as that of Industrial Marketing Management. She has been the Editor-in-Chief of the Journal of Research in Interactive Marketing since 2012, guiding the explosive growth in influence of that journal. Nicholas F. Bormann holds a Ph.D. in economics at George Mason University). He received his undergraduate education at Gonzaga University, graduating with a B.S. in economics and a B.A. in political science, with a concentration in women's/gender studies. Dr. Bormann is a two-time recipient of the Albert Mann Award for intercollegiate policy debate and qualified for the National Debate Tournament four times, advancing to elimination rounds twice. A member of Omicron Delta Epsilon, the economics honor society, his 2010 paper on the effect of state minimum wage laws on unemployment was presented at the Spokane Intercollegiate Research Conference. For more information about Dr. Bormann, visit: www.linkedin.com/in/nfbormann. Donald I. Barker has authored, coauthored, and contributed to 40 cutting-edge and best-selling textbooks on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing. Mr. Barker holds an M.B.A. from Eastern Washington University. As an assistant professor of information systems at Gonzaga University, he was honored with the Best Theoretical Paper Award by the International Business Schools Computer Users Group Annual North American Conference. He also received several Jepson Scholarship Awards for notable publications in the field of artificial intelligence. As senior editor of PC AI Magazine, he wrote popular columns for the magazine and BotSpot.com. For more information about Mr. Barker, visit: www.linkedin.com/in/donaldibarker.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Melissa Barker; Donald I. Barker; Nicholas F. Bormann; Debra Zahay
Publicado por South-Western College Pub (2016)
ISBN 10: 1305502752 ISBN 13: 9781305502758
Nuevo Soft cover Cantidad disponible: 1
Librería
Professional Book Services
(Hallandale Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción South-Western College Pub, 2016. Soft cover. Condición: New. 2nd Edition, Teacher's Edition. ***INSTRUCTOR'S EDITION***. Identical to student edition. May have small black tape on cover. SHIPS FAST! ! SAME DAY OR W/N 24 HOURS. EXPEDITED SHIPPING AVAILABLE TOO! ! ! Usps tracking info for free! ! ! ! +. Nº de ref. del artículo: ABE-1508251897593

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 75,56
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,25
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Barker, Melissa, Barker, Donald I., Bormann, Nicholas F., Zahay, Debra
Publicado por South-Western College Pub
ISBN 10: 1305502752 ISBN 13: 9781305502758
Nuevo Cantidad disponible: 1
Librería
Bookseller909
(ANKENY, IA, Estados Unidos de America)
Valoración
[?]

Descripción South-Western College Pub. Condición: New. Brand New Item, Never Used! Fast Shipping! **RECEIVE IN 2-3 BUSINESS DAYS WHEN YOU CHOOSE EXPEDITED SHIPPING!** SUPPLEMENTS: ACCESS CODES, CDS, WORKBOOKS (EVEN THOSE NOTED IN THE TITLE OF THE BOOK) ARE NOT GUARANTEED. Expedited shipping 2-3 business days; Standard shipping 2-14 business days. Ships with delivery confirmation. Nº de ref. del artículo: ANK-3J5 -0445

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 84,79
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,25
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Mary Roberts, Melissa Barker, Debra L. Zahay
Publicado por Cengage Learning, Inc, United States (2016)
ISBN 10: 1305502752 ISBN 13: 9781305502758
Nuevo Paperback Cantidad disponible: 1
Librería
Book Depository International
(London, Reino Unido)
Valoración
[?]

Descripción Cengage Learning, Inc, United States, 2016. Paperback. Condición: New. 2nd edition. Language: English . Brand New Book. Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today s best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media. Nº de ref. del artículo: AAQ9781305502758

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 88,90
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Mary Roberts, Melissa Barker, Debra L. Zahay
Publicado por Cengage Learning, Inc, United States (2016)
ISBN 10: 1305502752 ISBN 13: 9781305502758
Nuevo Paperback Cantidad disponible: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Cengage Learning, Inc, United States, 2016. Paperback. Condición: New. 2nd edition. Language: English . Brand New Book. Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today s best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media. Nº de ref. del artículo: AAQ9781305502758

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 89,32
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Barker, Melissa S.
Publicado por Cengage Learning, Inc (2016)
ISBN 10: 1305502752 ISBN 13: 9781305502758
Nuevo Cantidad disponible: > 20
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción Cengage Learning, Inc, 2016. PAP. Condición: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. del artículo: CN-9781305502758

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 81,37
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,12
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Melissa Barker, Donald I Barker, Nicholas F Bormann, Krista E Neher, Debra Zahay
Publicado por Cengage Learning, Inc
ISBN 10: 1305502752 ISBN 13: 9781305502758
Nuevo Paperback / softback Cantidad disponible: 1
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción Cengage Learning, Inc. Paperback / softback. Condición: new. BRAND NEW, Social Media Marketing: A Strategic Approach (2nd), Melissa Barker, Donald I Barker, Nicholas F Bormann, Krista E Neher, Debra Zahay, SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E builds on the strength of the first edition, adding to the book's real-world focus with practical examples and case histories woven throughout the text. You'll find more explicit focus on the marketing use of popular social media platforms, including both those that are well established and those that are emerging. Conceptual frameworks and the explication of a social media marketing plan are illustrated using a strong example. This edition's conceptual frameworks are strengthened with additional teaching concepts, and best practices are emphasized. The authors provide a variety of social media initiatives to help you keep up with the latest developments and enable you to weave current social media marketing campaigns and developments into your course. Prepare your students for today's ever-changing world of social media marketing with this winning book and package that are easy for you to modify for your needs. Nº de ref. del artículo: B9781305502758

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 85,49
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,80
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Mary Roberts, Melissa Barker, Debra Zahay, Nicholas Bormann, Donald I. Barker
Publicado por Cengage Learning 2016-03-22, Australia (2016)
ISBN 10: 1305502752 ISBN 13: 9781305502758
Nuevo paperback Cantidad disponible: > 20
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción Cengage Learning 2016-03-22, Australia, 2016. paperback. Condición: New. Nº de ref. del artículo: 9781305502758

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 89,39
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,75
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Barker, Melissa, Barker, Donald I., Bormann, Nicholas F., Zahay, Debra
Publicado por South-Western College Pub (2016)
ISBN 10: 1305502752 ISBN 13: 9781305502758
Nuevo Tapa blanda Cantidad disponible: 16
Librería
Valoración
[?]

Descripción South-Western College Pub, 2016. Condición: New. BIC Classification: KJS. Category: (G) General (US: Trade). . . 2016. 2nd Edition. Paperback. . . . . . Nº de ref. del artículo: V9781305502758

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 98,93
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Irlanda a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Barker, Melissa S.
ISBN 10: 1305502752 ISBN 13: 9781305502758
Nuevo Cantidad disponible: > 20
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2016. PAP. Condición: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. del artículo: VD-9781305502758

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 96,94
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,25
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Mary Lou Roberts, Melissa Barker, Debra L. Zahay, Nicholas Bormann, Donald I. Barker
Publicado por CENGAGE Learning Custom Publishing 2016-04-21 (2016)
ISBN 10: 1305502752 ISBN 13: 9781305502758
Nuevo Cantidad disponible: 5
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción CENGAGE Learning Custom Publishing 2016-04-21, 2016. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. del artículo: NU-CEN-00004727

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 97,24
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,36
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda