Business Communication: Process and Product (with Student Premium Website Printed Access Card)

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9781305081857: Business Communication: Process and Product (with Student Premium Website Printed Access Card)

A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today's visual learners. Most importantly, the hallmark features that made Guffey the market leader ? abundant model documents, the 3x3 writing process, case studies, and an efficient 16-chapter format ? continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses.

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About the Author:

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world's leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Review:

UNIT I: COMMUNICATION FOUNDATIONS. 1. Business Communication in the Digital Age. 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills. 3. Intercultural Communication. UNIT II: THE WRITING PROCESS. 4. Planning Business Messages. 5. Organizing and Writing Business Messages. 6. Revising Business Messages. UNIT III: WORKPLACE COMMUNICATION. 7. Short Workplace Messages and Digital Media. 8. Positive Messages. 9. Negative Messages. 10. Persuasive and Sales Messages. UNIT IV: Reports, Proposals, and Presentations. 11. Report and Research Basics. 12. Informal Business Reports. 13. Proposals, Business Plans, and Formal Business Reports. 14. Business Presentations. UNIT V: EMPLOYMENT COMMUNICATION. 15. The Job Search, Resumes, and Cover Letters. 16. Interviewing and Following Up. Appendix A. Grammar and Mechanics Guide. Appendix B. Document Format Guide. Appendix C. Documentation Guide. Appendix D. Correction Symbols.

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Guffey, Mary Ellen, Loewy, Dana
Editorial: South-Western College Pub (2014)
ISBN 10: 1305081854 ISBN 13: 9781305081857
Nuevos Cantidad: 2
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Murray Media
(North Miami Beach, FL, Estados Unidos de America)
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Descripción South-Western College Pub, 2014. Loose Leaf. Estado de conservación: New. Never used!. Nº de ref. de la librería P111305081854

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Guffey, Mary Ellen, Loewy, Dana
Editorial: South-Western College Pub (2014)
ISBN 10: 1305081854 ISBN 13: 9781305081857
Nuevos Cantidad: 2
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Save With Sam
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Descripción South-Western College Pub, 2014. Loose Leaf. Estado de conservación: New. Brand New!. Nº de ref. de la librería VIB1305081854

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Mary Ellen Guffey, Dana Loewy
Editorial: Cengage Learning, Inc, United States (2014)
ISBN 10: 1305081854 ISBN 13: 9781305081857
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Descripción Cengage Learning, Inc, United States, 2014. Mixed media product. Estado de conservación: New. 8th edition. Language: English . Brand New Book. A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market s most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today s visual learners. Most importantly, the hallmark features that made Guffey the market leader - abundant model documents, the 3x3 writing process, case studies, and an efficient 16-chapter format - continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses. Nº de ref. de la librería BZV9781305081857

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Mary Ellen Guffey, Dana Loewy
Editorial: Cengage Learning, Inc, United States (2014)
ISBN 10: 1305081854 ISBN 13: 9781305081857
Nuevos Cantidad: 10
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Book Depository hard to find
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Descripción Cengage Learning, Inc, United States, 2014. Mixed media product. Estado de conservación: New. 8th edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market s most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today s visual learners. Most importantly, the hallmark features that made Guffey the market leader - abundant model documents, the 3x3 writing process, case studies, and an efficient 16-chapter format - continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses. Nº de ref. de la librería BZV9781305081857

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Mary Ellen Guffey; Dana Loewy
Editorial: South-Western College Pub (2014)
ISBN 10: 1305081854 ISBN 13: 9781305081857
Nuevos Cantidad: 1
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Irish Booksellers
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Descripción South-Western College Pub, 2014. Loose Leaf. Estado de conservación: New. book. Nº de ref. de la librería M1305081854

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Guffey, Mary Ellen/ Loewy, Dana
Editorial: Cengage Learning (2014)
ISBN 10: 1305081854 ISBN 13: 9781305081857
Nuevos Paperback Cantidad: 1
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Revaluation Books
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Descripción Cengage Learning, 2014. Paperback. Estado de conservación: Brand New. 8th pck unbn edition. 619 pages. 11.00x8.50x1.00 inches. In Stock. Nº de ref. de la librería 1305081854

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