Integrated Advertising, Promotion, and Marketing Communications

 
9781292093635: Integrated Advertising, Promotion, and Marketing Communications
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For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. MyMarketingLab(R) is not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

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1.

Clow, Kenneth E.; Baack, Donald E.
Editorial: Pearson Global Edition (2014)
ISBN 10: 1292093633 ISBN 13: 9781292093635
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Descripción Pearson Global Edition, 2014. Estado de conservación: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Return shipping address available in USA & Australia. Thank you for looking! [3635PSIntegrAdverClow]. Nº de ref. de la librería 978129209363588

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Clow, Kenneth E.; Baack, Donald E.
Editorial: Pearson Global Edition (2014)
ISBN 10: 1292093633 ISBN 13: 9781292093635
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Descripción Pearson Global Edition, 2014. Estado de conservación: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Return shipping address available in USA & Australia. Thank you for looking! [3635PSIntegrAdverClow]. Nº de ref. de la librería 978129209363588

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Clow, Kenneth E.; Baack, Donald E.
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ISBN 10: 1292093633 ISBN 13: 9781292093635
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Descripción Pearson, 2015. Soft cover. Estado de conservación: New. BRAND NEW Premium Quality International Student Edition (ISE)! Textbook wrapped in Tip Top Condition. Ship from Multiple Locations from Asia Countries. Shipping should take from 3-4 business days within US, Canada, UK, Australia, Japan, and Singapore and other EU countries for ship with EXPEDITE. We do not ship to PO BOX, APO, FPO! Please leave your phone no. for quickly delivery. Nº de ref. de la librería 002573

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Clow, Kenneth E.; Baack, Donald E.
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Descripción Softcover. Estado de conservación: New. Paperback. Book Condition: INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA. Nº de ref. de la librería 9781292093635

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Clow, Kenneth E.; Baack, Donald E.
ISBN 10: 1292093633 ISBN 13: 9781292093635
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Descripción Estado de conservación: Brand New. Brand New, 7 edition, , Color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería 6362N

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Clow, Kenneth E.; Baack, Donald E.
Editorial: Pearson Education Limited, United Kingdom (2015)
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Descripción Pearson Education Limited, United Kingdom, 2015. Paperback. Estado de conservación: New. 7th International edition. 273 x 216 mm. Language: N/A. Brand New Book. For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292093741) 4. If your lecturer is using the MyLab and you would like to purchase the product.Go to to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit. Nº de ref. de la librería AAB9781292093635

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7.

Clow, Kenneth E.; Baack, Donald E.
Editorial: Pearson Education Limited, United Kingdom (2015)
ISBN 10: 1292093633 ISBN 13: 9781292093635
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
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Descripción Pearson Education Limited, United Kingdom, 2015. Paperback. Estado de conservación: New. 7th International edition. 273 x 216 mm. Language: N/A. Brand New Book. For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292093741) 4. If your lecturer is using the MyLab and you would like to purchase the product.Go to to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit. Nº de ref. de la librería AAB9781292093635

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Clow, Kenneth E.; Baack, Donald E.
ISBN 10: 1292093633 ISBN 13: 9781292093635
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Descripción Softcover/Paperback. Estado de conservación: NEW. *** BRAND NEW BOOK*** Premium Quality . Printed in English, high grade glossy paper. Express Shipping (worldwide) takes 3-5 Business days to deliver. CANNOT SHIP to P.O. Box, APO, FPO addresses. This book is International Edition. Nº de ref. de la librería I9781292093635

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Clow, Kenneth E.; Baack, Donald E.
Editorial: Pearson
ISBN 10: 1292093633 ISBN 13: 9781292093635
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Descripción Pearson. PAPERBACK. Estado de conservación: New. 1292093633 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Nº de ref. de la librería SKU005746

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Clow, Kenneth E.; Baack, Donald E.
ISBN 10: 1292093633 ISBN 13: 9781292093635
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Descripción Estado de conservación: New. Bookseller Inventory # ST1292093633. Nº de ref. de la librería ST1292093633

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