Business Analytics: Pearson New International Edition - Tapa blanda

For undergraduate and introductory graduate business courses. A balanced, holistic approach to understanding business analytics. This book provides students with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. Evans also shows students how to apply basic business analytics tools in a spreadsheet environment, and how to communicate with analytics professionals to effectively use and interpret analytic models and results for making better business decisions.