The New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up (4th Edition) (Financial Times Series)

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9781292003740: The New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up (4th Edition) (Financial Times Series)

ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP

 

Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it?

 

No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure.

 

So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.

 

With an accompanying app, available on iTunes and Android, that will enable readers to easily capture their road test data - notes, interviews, photos or videos - while they are on the go.

 

www.newbusinessroadtest.com

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Back Cover:

 

 

‘Mullins has hit the nail on the head. I wish this book had been given to every entrepreneur who appeared before me on Dragons’ Den.’

Doug Richard, founder of School for Startups

 

 

ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP

 

Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it?

 

No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure.

 

So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.

 

With an accompanying app, available on iTunes and Android.

 

 

www.newbusinessroadtest.com

About the Author:

John Mullins, a veteran of three entrepreneurial ventures and a professor at the London Business School, teaches and studies entrepreneurship and the management and financing of rapidly growing businesses. He holds an MBA from the Stanford Graduate School of Business and a PhD in marketing from the University of Minnesota. He is co-author of three other books including the widely acclaimed Getting to Plan B: Breaking Through to a Better Business Model. His newest book named by Fortune Magazine's Verne Harnish as one of five 'not-to-be-missed' books for 2014, is The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash.

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John Mullins
Editorial: Pearson Education Limited, United Kingdom (2013)
ISBN 10: 129200374X ISBN 13: 9781292003740
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Descripción Pearson Education Limited, United Kingdom, 2013. Paperback. Estado de conservación: New. 4th Revised edition. Language: English . Brand New Book. ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you re pursuing a fundamentally flawed opportunity then you re heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working. With an accompanying app, available on iTunes and Android, that will enable readers to easily capture their road test data - notes, interviews, photos or videos - while they are on the go. Nº de ref. de la librería AAK9781292003740

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Descripción Ft Press 2013-10-03, 2013. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-05034565

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Descripción Pearson Education Limited, United Kingdom, 2013. Paperback. Estado de conservación: New. 4th Revised edition. Language: English . Brand New Book. ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you re pursuing a fundamentally flawed opportunity then you re heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working. With an accompanying app, available on iTunes and Android, that will enable readers to easily capture their road test data - notes, interviews, photos or videos - while they are on the go. Nº de ref. de la librería AAK9781292003740

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Descripción Pearson Education 2013-10-03, Harlow, England, 2013. paperback. Estado de conservación: New. Nº de ref. de la librería 9781292003740

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Descripción Pearson Education Limited. Paperback. Estado de conservación: new. BRAND NEW, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-up (4th Revised edition), John Mullins, ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working. With an accompanying app, available on iTunes and Android, that will enable readers to easily capture their road test data - notes, interviews, photos or videos - while they are on the go. www.newbusinessroadtest.com. Nº de ref. de la librería B9781292003740

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Mullins, John
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Descripción FT Publishing International, 2013. Estado de conservación: New. 2013. 4th Edition. Paperback. Series: Financial Times Series. Num Pages: 344 pages, illustrations. BIC Classification: KJH. Category: (P) Professional & Vocational. Dimension: 230 x 156 x 19. Weight in Grams: 526. . . . . . . Nº de ref. de la librería V9781292003740

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Descripción FT Publishing International. Estado de conservación: New. 2013. 4th Edition. Paperback. Series: Financial Times Series. Num Pages: 344 pages, illustrations. BIC Classification: KJH. Category: (P) Professional & Vocational. Dimension: 230 x 156 x 19. Weight in Grams: 526. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9781292003740

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Descripción Pearson Education, 2012. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería GB-9781292003740

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Descripción Estado de conservación: New. Bookseller Inventory # ST129200374X. Nº de ref. de la librería ST129200374X

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