CONNECT 1-SEMESTER ACCESS CARD FOR MARKETING

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9781259304880: CONNECT 1-SEMESTER ACCESS CARD FOR MARKETING

Grewal/Levy's Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Marketing 5th edition is available through McGraw-Hill Connect®, a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following:
· SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.· Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.
· Progress dashboards that quickly show how you are performing on your assignments and tips for improvement.· The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.
Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html

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About the Author:

Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. He received his PhD in business administration from The Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the faculty as professor and chair of the marketing department at the University of Miami. Professor Levy has developed a strong stream of research in retailing, business logistics, financial retailing strategy, pricing, and sales management. He has published over 50 articles in leading marketing and logistics journals, including the Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Marketing Research. He currently serves on the editorial review board of the Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Logistics Management, International Journal of Logistics and Materials Management, ECR Journal, and European Business Review. He is coauthor of Retailing Management, 6e (2007), the best-selling college-level retailing text in the world. Professor Levy was co-editor of Journal of Retailing from 2001–2007. Professor Levy has worked in retailing and related disciplines throughout his professional life. Prior to his academic career, he worked for several retailers and a housewares distributor in Colorado. He has performed research projects with many retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyn’s, Neiman Marcus, ProfitLogic (Oracle), Zale Corporation, and numerous law firms. He co-chaired the 1993 Academy of Marketing Science conference and the 2006 Summer AMA conference.

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Grewal, Dhruv, Levy, Michael
Editorial: McGraw-Hill Education
ISBN 10: 1259304884 ISBN 13: 9781259304880
Nuevos Cantidad: 4
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BB Textbooks
(Winterville, NC, Estados Unidos de America)
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Descripción McGraw-Hill Education. Estado de conservación: New. BRAND NEW UNUSED ACCESS CODE!! Ships fast. Expedited shipping 2-4 business days; Standard shipping 7-14 business days. Ships from USA!. Nº de ref. de la librería SONS-2-000-891

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2.

Grewal, Dhruv, Levy, Michael
Editorial: McGraw-Hill Education (2015)
ISBN 10: 1259304884 ISBN 13: 9781259304880
Nuevos Cantidad: 2
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Murray Media
(North Miami Beach, FL, Estados Unidos de America)
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Descripción McGraw-Hill Education, 2015. Printed Access Code. Estado de conservación: New. Never used!. Nº de ref. de la librería P111259304884

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