Martin Lindstrom Small Data

ISBN 13: 9781250118011

Small Data

3,73 valoración promedio
( 1.180 valoraciones por Goodreads )
 
9781250118011: Small Data
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Críticas:

Martin s best book to date, a personal, intuitive, powerful way to look at making an impact with your work. Seth Godin, author, "Purple Cow""

"Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI, ' this book is your kind of candy." Paco Underhill, author, "Why We Buy"

Martin s best book to date. A personal, intuitive, powerful way to look at making an impact with your work. Seth Godin, author, "Purple Cow""

"In today s business environment, Big Data inspires religious levels of devotion and Martin Lindstrom is an atheist. In sum, Big Data has problems and Martin is successful at showing how Small Data is essential to overcoming them." from the foreword by Chip Heath

"Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI, ' this book is your kind of candy." Paco Underhill, author, "Why We Buy"

Martin s best book to date. A personal, intuitive, powerful way to look at making an impact with your work. Seth Godin, author, "Purple Cow"

"Although the data explored in this book may be small, their implications for human behavior are considerable, making them invaluable for anyone wishing to better understand the factors that spur purchase decisions." Robert Cialdini, author of "Influence""

"Lindstrom's uncanny ability to detect and decipher seemingly unrelated clues will inspire reporters and detectives as well as companies looking for ways to develop new products and ideas." "Kirkus"

"In today s business environment, Big Data inspires religious levels of devotion and Martin Lindstrom is an atheist. In sum, Big Data has problems and Martin is successful at showing how Small Data is essential to overcoming them." from the foreword by Chip Heath

"Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI, ' this book is your kind of candy." Paco Underhill, author, "Why We Buy"

Martin s best book to date. A personal, intuitive, powerful way to look at making an impact with your work. Seth Godin, author, "Purple Cow"

"Although the data explored in this book may be small, their implications for human behavior are considerable, making them invaluable for anyone wishing to better understand the factors that spur purchase decisions." Robert Cialdini, author of "Influence""

*Named one of the "Most Important Books of 2016" by Inc.*

*A Forbes 2016 "Must Read Business Book"*

*Named a "Book Retailers Should Read in 2016" by Shelf Awareness*

"Lindstrom's uncanny ability to detect and decipher seemingly unrelated clues will inspire reporters and detectives as well as companies looking for ways to develop new products and ideas." "Kirkus"

"In today s business environment, Big Data inspires religious levels of devotion and Martin Lindstrom is an atheist. In sum, Big Data has problems and Martin is successful at showing how Small Data is essential to overcoming them." from the foreword by Chip Heath

"Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI, ' this book is your kind of candy." Paco Underhill, author, "Why We Buy"

Martin s best book to date. A personal, intuitive, powerful way to look at making an impact with your work. Seth Godin, author, "Purple Cow"

"Although the data explored in this book may be small, their implications for human behavior are considerable, making them invaluable for anyone wishing to better understand the factors that spur purchase decisions." Robert Cialdini, author of "Influence"

Interesting reflections about enduring human difference in an increasingly homogenised world. --Andrew Hill, The Financial Times"

*Named one of the "Most Important Books of 2016" by Inc.*

*A Forbes 2016 "Must Read Business Book"*

*Named a "Book Retailers Should Read in 2016" by Shelf Awareness*

"Lindstrom's uncanny ability to detect and decipher seemingly unrelated clues will inspire reporters and detectives as well as companies looking for ways to develop new products and ideas." --Kirkus

"In today's business environment, Big Data inspires religious levels of devotion and Martin Lindstrom is an atheist. ... In sum, Big Data has problems and Martin is successful at showing how Small Data is essential to overcoming them." --from the foreword by Chip Heath

"Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI, ' this book is your kind of candy." --Paco Underhill, author, Why We Buy

"Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work." --Seth Godin, author, Purple Cow

"Although the data explored in this book may be small, their implications for human behavior are considerable, making them invaluable for anyone wishing to better understand the factors that spur purchase decisions." --Robert Cialdini, author of Influence

"Interesting reflections about enduring human difference in an increasingly homogenised world."--Andrew Hill, The Financial Times

Reseña del editor:

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior.

Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans.

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Lindstrom, Martin
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Lindstrom, Martin
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Martin Lindstrom
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Descripción Picador USA, 2017. Paperback. Condición: New. Reprint. Language: English . Brand New Book. Hired by the world s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world s leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans. Nº de ref. del artículo: AAS9781250118011

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Martin Lindstrom
Publicado por Picador USA (2017)
ISBN 10: 1250118018 ISBN 13: 9781250118011
Nuevo Paperback Cantidad disponible: 10
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Descripción Picador USA, 2017. Paperback. Condición: New. Reprint. Language: English . Brand New Book. Hired by the world s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world s leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans. Nº de ref. del artículo: AAS9781250118011

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Lindstrom, Martin
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Descripción Picador USA 2/14/2017, 2017. Paperback or Softback. Condición: New. Small Data: The Tiny Clues That Uncover Huge Trends. Book. Nº de ref. del artículo: BBS-9781250118011

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Martin Lindstrom
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Lindstrom, Martin
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