This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1917 Excerpt: ...De Laval Separator Company. The advertising department of the Winchester Repeating Arms Company. New Haven, Conn., has been merged with the sales department. Fowler Man ning is in charge of advertising arid sales. "The Hearst papers have made the fight for a greater navy, for universal service, for the graduated income tax, for food conservation and for the preservation of the rights and liberties of the people; not for the benefit of the Hearst papers, but for the benefit of the people whom these papers serve." A Fighting Newspaper For Fighting Days IN EASYGOING DAYS most people fall into easygoing habits. ANY NEWSPAPER will do them that gives a certain amount of news and a reasonable amount of not too vigorous editorial comment. BUT in Fighting Days like these, when patriotism awakes, when men are aroused not only to think, but to act--THEY DEMAND from a newspaper something more than mere information and entertainment. They look Jo_their newspaper for Action--for Leadership--for the great vital Facts! THAT is why people today are turning by the thousands to the New York American. Even the slow moving conservatives who once found the American almost too active for comfort are now cheering loudly the very measures the American has long been advocating. CHARACTER ACCURACY QUALITY ENTERPRISE--are the four words that appear every day on the front page of the New York American. AND THESE FOUR WORDS sum up it whole working plan:--1-CHARACTER NO NEWSPAPER is more carefully edited than the New York American. It pubUshes no objectional news stories, and is equally scrupulous about its advertising columns. No misleading or unpleasant wording is allowed; alcohoUc liquors and unsound financial advertising are refused absolutely. THE NEWS is handled accuratel...
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