Claude C. Hopkins My Life in Advertising

ISBN 13: 9781230370552

My Life in Advertising

4,24 valoración promedio
( 122 valoraciones por Goodreads )
 
9781230370552: My Life in Advertising
Ver todas las copias de esta edición ISBN.
 
 
Reseña del editor:

This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1917 edition. Excerpt: ... Chapter Seventeen SCIENTIFIC ADVERTISING THROUGH a book I wrote my name has become connected with "Scientific Advertising." That is, advertising based on fixed principles and done according to fundamental laws. I learned those principles through thirty-six years of traced advertising. Through conducting campaigns on some hundreds of different lines. Through comparing on some lines, by keyed returns, thousands of pieces of copy. Always, since I sent out my first thousand letters to the time when $5 ,000,000 yearly was being spent on my copy, I have had to face records on cost and result. So I have naturally proved out many fundamentals which should always be applied. I have little respect for most theories of advertising, because they have not been proved. They are based on limited experiences, on exceptional conditions. Some lines seem to succeed on methods of advertising which every traced return proves impossible. The reasons for success have little to do with the advertising. The line may have succeeded in spite of the advertising. Many unadvertised lines become highly successful, because of some wanted quality which people soon discover. Or because dealers are in some way induced to feature it. Or because of a name which in itself tells an appealing story. Cream of Wheat is an example. The name alone tells the story. So with Spearmint Gum. All successful gums have succeeded through fortunate names. There is almost no story to tell. There are no great distinctions. The very men who succeeded with one name failed again , and again with others. Any conclusions drawn from such experiences are bound to lead others astray. The cases where they apply are rare. Safe principles are evolved only by those who know with reasonable exactness what...

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9781478347330: My Life in Advertising

Edición Destacada

ISBN 10:  1478347333 ISBN 13:  9781478347330
Editorial: Createspace Independent Pub, 2012
Tapa blanda

9781434102775: My Life in Advertising

Editorium, 2009
Tapa blanda

9781434117052: My Life in Advertising

Editorium, 2009
Tapa dura

9781503025660: My Life in Advertising

Create..., 2014
Tapa blanda

9781296498719: My Life in Advertising

Andesi..., 2015
Tapa dura

Los mejores resultados en AbeBooks

1.

Claude C. Hopkins
Publicado por TheClassics.us (2013)
ISBN 10: 1230370552 ISBN 13: 9781230370552
Nuevo Tapa blanda Cantidad disponible: 1
Librería
Irish Booksellers
(Portland, ME, Estados Unidos de America)
Valoración
[?]

Descripción TheClassics.us, 2013. Condición: New. book. Nº de ref. del artículo: M1230370552

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 16,78
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Claude C. Hopkins
Publicado por TheClassics.us
ISBN 10: 1230370552 ISBN 13: 9781230370552
Nuevo Paperback Cantidad disponible: 1
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
[?]

Descripción TheClassics.us. Paperback. Condición: Brand New. In Stock. Nº de ref. del artículo: zk1230370552

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 12,52
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 8,53
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Hopkins, Claude C.
Publicado por TheClassics.us (2013)
ISBN 10: 1230370552 ISBN 13: 9781230370552
Nuevo Paperback Cantidad disponible: 1
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción TheClassics.us, 2013. Paperback. Condición: New. Never used!. Nº de ref. del artículo: P111230370552

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 46,71
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío