Handbook of Media Management and Economics - Tapa blanda

Mierzejewska, Bozena; Jung, Jaemin

 
9781138729315: Handbook of Media Management and Economics
Tapa blanda
ISBN 10: 1138729310 ISBN 13: 9781138729315
Editorial: Routledge, 2018

Sinopsis

Winner of the 2019 Robert Picard Book Award

The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.

The Handbook’s chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

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Acerca del autor

Alan B. Albarran is a Professor of Media Arts at The University of North Texas in Denton, TX. Dr. Albarran has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is a former editor of both the Journal of Media Economics and the International Journal on Media Management.

Bozena I. Mierzejewska is an Assistant Professor at the Gabelli School of Business at Fordham University in New York, USA. A native of Poland, Dr. Mierzejewska is the editor of The International Journal on Media Management and serves as an editorial board member at several academic journals. She has authored numerous papers and book chapters on topics related to media management and economics, publishing, and social media.

Jaemin Jung is a Professor and Chair in the Graduate School of Information and Media Management at the Korea Advanced Institute of Science and Technology (KAIST) in Seoul, South Korea. A native of South Korea, Dr. Jung is a prolific scholar on topics related to media management and economics, telecommunications, and social media. He serves on several editorial boards for scholarly journals in the field.

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Editorial
Routledge
Año de publicación
2018
Idioma
Inglés
ISBN 10 
1138729310
ISBN 13 
9781138729315
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
496
Editor
Albarran Alan
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781138729292: Handbook of Media Management and Economics

Edición Destacada

ISBN 10:  1138729299 ISBN 13:  9781138729292
Editorial: Routledge, 2018
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