Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.
With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice.
Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function’s deeper involvement in broad organizational issues.
This fully updated and revised third edition features:
Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.
Liz Hill is Director of ArtsProfessional magazine, UK.
Catherine O'Sullivan is Senior Lecturer in Leadership and Management at Coventry University, UK.
Terry O'Sullivan is Senior Lecturer in Management at Open University Business School, UK.
Brian Whitehead is Publisher of ArtsProfessional magazine, UK.
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Descripción Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Liz Hill is Director of ArtsProfessional magazine, UK. Catherine O Sullivan is Senior Lecturer in Leadership and Management at Coventry University, UK.Terry O Sullivan is Senior Le. Nº de ref. del artículo: 595383879
Descripción Hardcover. Condición: Brand New. 3rd new edition. 382 pages. 9.75x7.75x0.75 inches. In Stock. Nº de ref. del artículo: __1138213772
Descripción Hardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Nº de ref. del artículo: C9781138213777
Descripción Condición: New. First Edition. First Edition thus. Creative Arts Marketing by Liz Hill; Brian Whitehead. ISBN:9781138213777. Collectible item in excellent condition. Nº de ref. del artículo: 1138213777