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International Business Case Studies For the Multicultural Marketplace (Managing Cultural Differences) - Tapa dura

Moran, Robert T.; Braaten Ph.D., David O.; Walsh D.B.A., John

 
9781138149441: International Business Case Studies For the Multicultural Marketplace (Managing Cultural Differences)
Tapa dura
ISBN 10: 1138149446 ISBN 13: 9781138149441
Editorial: Routledge, 2016

Sinopsis

This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets. With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.

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Acerca del autor

Robert T. Moran, David O. Braaten, John E. Walsh

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1138149446
ISBN 13 
9781138149441
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
434
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania