Innovative Marketing Communications: Strategies for the Events Industry (Events Management) - Tapa dura

Masterman, Guy; Wood, Emma

 
9781138129726: Innovative Marketing Communications: Strategies for the Events Industry (Events Management)
Tapa dura
ISBN 10: 1138129720 ISBN 13: 9781138129726
Editorial: Routledge, 2015

Sinopsis

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.

With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Guy Masterman

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1138129720
ISBN 13 
9781138129726
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
352
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780750663618: Innovative Marketing Communications: Strategies for the Events Industry (Events Management)

Edición Destacada

ISBN 10:  0750663618 ISBN 13:  9780750663618
Editorial: Routledge, 2005
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