Franco Sells Spain to America: Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power (Palgrave Studies in the History of the Media)

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9781137299284: Franco Sells Spain to America: Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power (Palgrave Studies in the History of the Media)
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“Rosendorf’s book about the efforts to ‘sell’ Franco’s Spain to America is valuable for media historians ... . The publication is grounded in a splendid amount of archival research on both sides of the Atlantic, interviews, press reports, and a wide scope of the literature. ... Rosendorf persuasively demonstrates how insight in the use and manipulation of media messages is indispensable to understand modern international diplomacy.” (Thunnis van Oort, Historical Journal of Film, Radio and Television, Vol. 36 (1), March, 2016)

“Rosendorf’s book is a masterful piece of scholarship that puts history at the centre of the study of public diplomacy. It deserves wide readership among scholars and public relations practitioners, and not least among Spanish government officials, who have created public diplomacy and nation branding secretariats in the past few years, but seem oblivious to history.” (Francisco Seoane Pérez, Journal of Contemporary History, Vol. 51 (4), 2016)

"Rosendorf does an excellent job stitching together the various strands of Spain's multifaceted approach to public diplomacy from 1945 to 1975. ... any good book prompts more questions than it can reasonably answer within the space allotted - and this is a very good book indeed." - Journal of American History

"The most original and interesting book on Franco's Spain published in ages." - Charles Powell, Director of the Real Instituto Elcano in Madrid, Spain

"Going far beyond traditional political or diplomatic history, this study presents a superb example of transnational history, showing how the Spanish and American people steadily gained an understanding of their shared tastes, artistic, sartorial, gastronomical, or otherwise." - Akira Iriye, Harvard University, USA

"[A] tour de force ... Rosendorf is a skilled storyteller and puts together an impressive account of exactly how the repositioning of Spain was begun and greatly advanced by the very man who is used to symbolize intransigence and the absence of transformation in the standard account: General Francisco Franco ... In writing about Franco in this way Rosendorf shows a degree of intellectual courage. The world loves its villains and doesn't always welcome nuance or a complex treatment of a formerly black and white case." - Place Branding and Public Diplomacy

Reseña del editor:

Franco Sells Spain to America is a groundbreaking study of the Franco dictatorship's utilization of Hollywood film production in Spain, American middle-class tourism, and sophisticated public relations programs - including investing $7 million in constructing the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US. It provides an entirely new lens for analyzing and understanding the Franco regime's postwar foreign policy priorities with its focus on Spain's reputational outreach to America, which was of central importance.

Drawing on a wealth of new research in American and Spanish archives as well as analysing interviews, films, magazines, newspapers, advertisements and official publications, Neal Rosendorf offers an historically-grounded study of the tools potentially available to a country with a severe reputational deficit to repair.

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Neal M. Rosendorf
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Descripción Palgrave MacMillan, United Kingdom, 2014. Hardback. Condición: New. 2014 ed.. Language: English . Brand New Book. A groundbreaking study of the Franco regime s utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World s Fair - in a determined effort to remake the Spanish dictatorship s post-World War II reputation in the US. Nº de ref. del artículo: SPR9781137299284

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Neal M. Rosendorf
Publicado por Palgrave MacMillan, United Kingdom (2014)
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Descripción Palgrave MacMillan, United Kingdom, 2014. Hardback. Condición: New. 2014 ed.. Language: English . Brand New Book. A groundbreaking study of the Franco regime s utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World s Fair - in a determined effort to remake the Spanish dictatorship s post-World War II reputation in the US. Nº de ref. del artículo: SPR9781137299284

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Rosendorf, Neal M.
Publicado por Palgrave Macmillan (2014)
ISBN 10: 1137299282 ISBN 13: 9781137299284
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Descripción Palgrave Macmillan, 2014. Condición: New. A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US. Series: Palgrave Studies in the History of the Media. Num Pages: 288 pages, 10 black & white halftones. BIC Classification: 1DSE; 3JJP; HBJD; HBLW3; HBTB. Category: (P) Professional & Vocational. Dimension: 223 x 143 x 21. Weight in Grams: 462. . 2014. Hardcover. . . . . . Nº de ref. del artículo: V9781137299284

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Descripción Palgrave MacMillan. Hardcover. Condición: New. 288 pages. Dimensions: 8.6in. x 5.6in. x 1.0in.Franco Sells Spain to America is a groundbreaking study of the Franco dictatorships utilization of Hollywood film production in Spain, American middle-class tourism, and sophisticated public relations programs - including investing 7 million in constructing the most popular national pavilion at the 1964-65 New York Worlds Fair - in a determined effort to remake the Spanish dictatorships post-World War II reputation in the US. It provides an entirely new lens for analyzing and understanding the Franco regimes postwar foreign policy priorities with its focus on Spains reputational outreach to America, which was of central importance. Drawing on a wealth of new research in American and Spanish archives as well as analysing interviews, films, magazines, newspapers, advertisements and official publications, Neal Rosendorf offers an historically-grounded study of the tools potentially available to a country with a severe reputational deficit to repair. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Nº de ref. del artículo: 9781137299284

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Descripción Palgrave Macmillan UK 2014-01-24, Basingstoke, 2014. hardback. Condición: New. Nº de ref. del artículo: 9781137299284

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Neal M. Rosendorf
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Rosendorf, Neal M.
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Descripción Palgrave Macmillan, 2014. Hardcover. Condición: Brand New. 267 pages. 9.00x5.75x1.00 inches. In Stock. Nº de ref. del artículo: __1137299282

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