Business, 12th Edition

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9781133595854: Business, 12th Edition

Written by authors who have an extensive track record teaching the Introduction to Business course, the twelfth edition of this best-selling text features an up-to-date, comprehensive survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. A new Personal Apps feature within each chapter provides examples to illustrate main text concepts. BUSINESS 12e is designed to help you achieve career and business success. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

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About the Author:

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Review:

PART I: THE ENVIRONMENT OF BUSINESS. 1. Exploring the World of Business and Economics. 2. Being Ethical and Socially Responsible. 3. Exploring Global Business. PART II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP. 4. Choosing a Form of Business Ownership. 5. Small Business, Entrepreneurship, and Franchises. PART III: MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services. PART IV: HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. 11. Enhancing Union-Management Relations. PART V: MARKETING. 12. Building Customer Relationships Through Effective Marketing. 13. Creating and Pricing Products that Satisfy Customers. 14. Wholesaling, Retailing, and Physical Distribution. 15. Developing Integrated Marketing Communications. PART VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 16. Social Media and e-Business. 17. Using Management Information Systems and Accounting Information. PART VII: FINANCE AND INVESTMENT. 18. Understanding Money, Banking, and Credit. 19. Mastering Financial Management. 20. Understanding Personal Finances and Investments.

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William M. Pride; Robert J. Hughes; Jack R. Kapoor
Editorial: Cengage Learning (2013)
ISBN 10: 1133595855 ISBN 13: 9781133595854
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Descripción Cengage Learning, 2013. Soft cover. Estado de conservación: New. International Edition Ilustrador. This Is An International Edition. Brand New, Soft Cover / Paper Back Textbook And Is Printed In English With A Different Isbn And Cover Image With Us Edition. The Photo And Isbn Of The Us Edition Is For Reference Only. The Content And Chapters Are Same As The Us Edition. Printed On High Quality Color Glossy Paper Which Is Same Paper Quality As Original Us Edition. Some Books May Show Some Sales Disclaimer Word Such As "Not For Sale Or Restricted In Us" On The Cover Page But It Is Absolutely Legal To Use In Usa Or Canada We Do Not Sell Low-Cost / Quality Indian Version Book. The Isbn Of The Actual Book On Sale Is Stated In The Bookseller Inventory #. Shipping Is 3-5 Working Days By Dhl Or Fedex With Tracking Number. We Do Not Ship To Po Box, Fpo And Apo Addresses. Nº de ref. de la librería 9781305029071-1

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Descripción Thomson South-Western. Paperback. Estado de conservación: New. International Edition. Very fast shipping. Receive your book in 2-7 business days if you checkout with expedited shipping. We take pride in our customer service, please contact us if you have any questions regarding the listing. Nº de ref. de la librería in-us-9781133595854

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Descripción Cengage Learning, 2013. Hardcover. Estado de conservación: New. Never used!. Nº de ref. de la librería P111133595855

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Descripción Cengage Learning, 2013. Hardcover. Estado de conservación: New. Brand New!. Nº de ref. de la librería VIB1133595855

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Pride, William M.;Hughes, Robert J.;Kapoor, Jack R.
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Descripción Cengage Learning, 2013. Soft cover. Estado de conservación: New. International Edition. This auction is for International Edition Paperback textbook. It has different Isbn # & cover image to the US edition. Occasionally, International Edition has minor difference on exercises & problem solve section. Our books might be shipped from multiple locations such as Malaysia, Thailand, or Singapore. Before making your purchase, please read carefully to make sure this is the correct book you need. If you have any question, please use the "Ask bookseller a question" link to contact us and our customer service team will revert back in 48 hrs. Thank you very much. Nº de ref. de la librería 000383

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Descripción South-Western Pub, 2013. Soft cover. Estado de conservación: New. International Edition. BRAND NEW *** International Edition Softcover *** (No extra accessories). Printed in English with same contents to the US edition but different ISBN # and Cover Image. Some of them are printed on high quality color Glossy Paper. Some books may show sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada. Delivery usually takes 3-5 Working days (Expedited Service) or 5-8 working days (Express) with tracking number provided. We do NOT ship to PO Box, FPO and APO addresses. Any question, please send to " ask seller a question " We will reply you ASAP. Thank you & enjoy buying. Nº de ref. de la librería 030293

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Descripción Cengage Learning. Hardcover. Estado de conservación: New. 1133595855 New US Edition Textbook, Ships with Emailed Tracking from USA. Nº de ref. de la librería Z1133595855ZN

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Descripción Cengage Learning, Inc, United States, 2013. Hardback. Estado de conservación: New. 12th ed.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Written by authors who have an extensive track record teaching the Introduction to Business course, the twelfth edition of this best-selling text features an up-to-date, comprehensive survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. A new Personal Apps feature within each chapter provides examples to illustrate main text concepts. BUSINESS 12e is designed to help you achieve career and business success. Available with InfoTrac Student Collections /infotrac. Nº de ref. de la librería BZV9781133595854

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William M Pride, Jack R Kapoor
Editorial: Cengage Learning, Inc, United States (2013)
ISBN 10: 1133595855 ISBN 13: 9781133595854
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Descripción Cengage Learning, Inc, United States, 2013. Hardback. Estado de conservación: New. 12th ed.. Language: English . Brand New Book. Written by authors who have an extensive track record teaching the Introduction to Business course, the twelfth edition of this best-selling text features an up-to-date, comprehensive survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. A new Personal Apps feature within each chapter provides examples to illustrate main text concepts. BUSINESS 12e is designed to help you achieve career and business success. Available with InfoTrac Student Collections /infotrac. Nº de ref. de la librería BZV9781133595854

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Pride, William M./ Hughes, Robert J./ Kapoor, Jack R.
Editorial: South-Western Pub (2013)
ISBN 10: 1133595855 ISBN 13: 9781133595854
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Descripción South-Western Pub, 2013. Hardcover. Estado de conservación: Brand New. 12 edition. 672 pages. 11.00x1.10x9.40 inches. In Stock. Nº de ref. de la librería 1133595855

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