Employer Brand Management: Practical Lessons from the World's Leading Employers

0 valoración promedio
( 0 valoraciones por Goodreads )
 
9781118898529: Employer Brand Management: Practical Lessons from the World's Leading Employers

Attract, recruit, and retain the very best with a strategic employer brand

From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.

You will:

  • Follow the process of brand planning, definition, implementation, and application
  • Discover how brand thinking can strengthen strategy and reinforce HR value
  • Improve existing recruitment and talent management programs
  • Learn the importance of employee engagement in the brand experience

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Inside Flap:

The organizations that are recognized around the world for being great employers seldom if ever achieve this status by accident. They apply the same rigour and discipline to managing their employer brand reputations and experience as they devote to their customer and consumer brands.

You can judge a company by the people that it keeps. Great companies attract and keep great talent. Talented people choose to come and choose to stay because they feel their pay and opportunities are better than any other organization they might consider. But for the best companies, there is also an X factor. In the same way that leading companies strive to deliver uniquely valuable products and services, they also seek to shape a distinctive organizational culture and brand identity.

Drawing on numerous case study examples this book provides step by step guidance on how you can identify these X factor qualities and translate them into a clear, compelling and distinctive employment proposition. It also demonstrates how the practice of employer brand management can help you maximize the effectiveness of your recruitment marketing, internal communication and people management.

The leading employers featured in this book include case studies and best practice illustrations from: Accenture, Ahold, Allianz, Amazon, Apple, BP, Coca-Cola, Daimler, Deloitte, Deutsche Bank, Ernst & Young, ESPN, Facebook, Ferrero, Google, GSK, Guardian Media Group, HP, HSBC, Innocent, InterContinental Hotels group (IHG), Johnson & Johnson, JP Morgan, JTI, The LEGO Group, L'Oreal, McDonald's, McKesson, McKinsey, Met Life, Microsoft, Monsanto, NASA, Netflix, Nike, PepsiCo, Philips, P&G, RBS, Roche, Santander, SGS, Siemens, Southwest Airlines, Thales, Unilever, Walmart and Zappos.

From the Back Cover:

"A highly practical guide to a management discipline we take very seriously at McDonald's. It's also a highly enjoyable read, packed with stories and fresh ideas. If you want to shake things up a bit, I suggest you buy this book."
—David Fairhurst, Chief People Officer for McDonald's in Europe

"A deeply insightful read that reminds business leaders that they are first and foremost people leaders and reminds HR leaders that they are marketing leaders of the company's very essence and soul, its people and its culture."
—Federico Giovannini, Chief HR Officer at the Ferrero Group

"This book demonstrates how and why employer brand management lies at the heart of the most effective talent strategies."
—David Henderson, Chief Talent Officer, Met Life

"A compelling case for the importance of employer brand management. Highly informative and practical, this is the kind of book that breaks new ground to really make a difference."
—Kevin Lane Keller, Professor of Marketing and Author of Strategic Brand Management

"By far the best documentation and analysis of current thinking around the evolution of recruiting I've ever seen."
—Gerry Crispin, Founder of CareerXroads

"A clear and compelling guide to building a distinctive employer brand and the competitive edge you need to attract and engage the best available talent."
—Simon Riis-Hansen, Senior Vice President, Executive HR, LEGO

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Richard Mosley (People in Business, UK)
Editorial: John Wiley and Sons
ISBN 10: 1118898524 ISBN 13: 9781118898529
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 1118898524

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 25,30
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,98
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Moseley, S
ISBN 10: 1118898524 ISBN 13: 9781118898529
Nuevos Cantidad: 5
Librería
GreatBookPrices
(Columbia, MD, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Nº de ref. de la librería 20583736-n

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 26,04
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,25
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Mosley, Richard
Editorial: John Wiley and Sons Inc (2014)
ISBN 10: 1118898524 ISBN 13: 9781118898529
Nuevos Cantidad: 1
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons Inc, 2014. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KB-9781118898529

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 25,92
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,40
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Mosley, Richard
Editorial: John Wiley and Sons Inc (2014)
ISBN 10: 1118898524 ISBN 13: 9781118898529
Nuevos Cantidad: 3
Librería
Pbshop
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons Inc, 2014. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9781118898529

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 28,34
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,40
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Richard Mosley
ISBN 10: 1118898524 ISBN 13: 9781118898529
Nuevos Cantidad: 5
Librería
Rem Distributors
(NORWALK, CT, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Estado de la sobrecubierta: New. Shipped promptly and delivered within 3 to 5 working days. For PO BOX, APO, FPO and Puerto Rico addresses delivery done in 20 to 25 working days. Serving customers since 2006. Thousand of satisfied customers!. Nº de ref. de la librería 9781118898529

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 29,30
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,36
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Richard Mosley
Editorial: John Wiley Sons Inc, United States (2014)
ISBN 10: 1118898524 ISBN 13: 9781118898529
Nuevos Tapa dura Primera edición Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley Sons Inc, United States, 2014. Hardback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. Attract, recruit, and retain the very best with a strategic employer brand From one of the world s leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company s best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you ll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will: * Follow the process of brand planning, definition, implementation, and application * Discover how brand thinking can strengthen strategy and reinforce HR value * Improve existing recruitment and talent management programs * Learn the importance of employee engagement in the brand experience. Nº de ref. de la librería AAS9781118898529

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 32,90
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Richard Mosley
Editorial: John Wiley Sons Inc, United States (2014)
ISBN 10: 1118898524 ISBN 13: 9781118898529
Nuevos Tapa dura Primera edición Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley Sons Inc, United States, 2014. Hardback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. Attract, recruit, and retain the very best with a strategic employer brand From one of the world s leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company s best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you ll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will: * Follow the process of brand planning, definition, implementation, and application * Discover how brand thinking can strengthen strategy and reinforce HR value * Improve existing recruitment and talent management programs * Learn the importance of employee engagement in the brand experience. Nº de ref. de la librería AAS9781118898529

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 33,11
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Richard Mosley
Editorial: John Wiley & Sons 2014-09-12 (2014)
ISBN 10: 1118898524 ISBN 13: 9781118898529
Nuevos Cantidad: 2
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción John Wiley & Sons 2014-09-12, 2014. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-05134717

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 33,75
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Mosley, Richard
Editorial: Wiley
ISBN 10: 1118898524 ISBN 13: 9781118898529
Nuevos Tapa dura Cantidad: 1
Librería
Bookhouse COM LLC
(Philadelphia, PA, Estados Unidos de America)
Valoración
[?]

Descripción Wiley. Hardcover. Estado de conservación: New. 1118898524. Nº de ref. de la librería Z1118898524ZN

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 37,93
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Mosley, Richard
Editorial: Wiley
ISBN 10: 1118898524 ISBN 13: 9781118898529
Nuevos Tapa dura Cantidad: 1
Librería
BookShop4U
(PHILADELPHIA, PA, Estados Unidos de America)
Valoración
[?]

Descripción Wiley. Hardcover. Estado de conservación: New. 1118898524. Nº de ref. de la librería Z1118898524ZN

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 37,93
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda