Analytics in a Big Data World: The Essential Guide to Data Science and Its Applications (Wiley and SAS Business Series)

3,75 valoración promedio
( 4 valoraciones por Goodreads )
 
9781118892701: Analytics in a Big Data World: The Essential Guide to Data Science and Its Applications (Wiley and SAS Business Series)
Reseña del editor:

The guide to targeting and leveraging business opportunities using big data & analytics

By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments.

The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. * Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics * Offers the results of research and the author's personal experience in banking, retail, and government * Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business * Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis

For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.

Contraportada:

Praise for Analytics in a Big Data World: The Essential Guide to Data Science and its Applications

"Just by continuously exploiting masses of data, companies like Google, Facebook, Uber, Waze, Zillow, etc. have been able to shake up traditional operating models and industries. Putting the required effort and investment in collecting and exploiting new sets of data is simply a must for competitive advantage. The good news is that today, thanks to the rapidly evolving field of technology, we can collect, store and analyze any type of data at lower cost and faster than ever. With this book, the author provides a unique blend of research and business insights into data science and/or analytics, making it a must read for anyone using these technologies to gain sustainable strategic leverage!"
--Sabine Everaet, Europe CIO, The Coca-Cola Company

"Technology companies today, such as eBay, Amazon, and Facebook, touch large volumes of users and generate massive amounts of data, from transactional to behavioral. An understanding of how to extract value from these massive datasets is critical for all of these companies' ability to compete for customers. Building upon his profound business expertise and knowledge, the author describes the real-world application of varied data science and analytical techniques that would serve as an excellent guide for analytics professionals as they attempt to use the insights residing in the stores of company data to drive decision-making in their organizations."
--Steve Metz, Senior Director, Global Customer Experience Finance/Analytics & Collections, eBay

Turn Big Data into Big Opportunities

"Where do we start?" More and more businesses are asking this question as the need to strategically manage data intensifies. Analytics in a Big Data World addresses the seemingly Herculean task of coming to grips with multiple channels of data and sculpting them into quantifiable value. This book is for business professionals who want a focused, practical approach to big data analytics. Analytics researcher Bart Baesens focuses on case studies, real-world application, and steps for implementation, using theory and mathematical formulas only when necessary.

The number of strategic applications for big data is constantly expanding. Analytics in a Big Data World provides an approach to data that can be used in customer relationship management, social media, risk management, and beyond. Past behavior can predict future trends so that you can react more effectively. Learn how to begin describing and predicting customers' complex behavioral patterns, and find out how to apply your analysis in ways that have been proven to add value and target the bottom line.

Big data sets are assets that can be leveraged quickly and inexpensively. As the science of analytics penetrates every industry in every sector, businesses that fail to use their data assets wisely could fall behind the competition. The flood of new information available to businesses has changed the rules of identifying new business opportunities. Analytics in a Big Data World will help you harness the innovations in data science and address the challenges involved in taming big data.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

Edición internacional
Edición internacional

1.

Baesens, Bart
Editorial: Wiley
ISBN 10: 1118892704 ISBN 13: 9781118892701
Nuevos Tapa dura Cantidad: > 20
Edición internacional
Librería
Sunshine Book Store
(Wilmington, DE, Estados Unidos de America)
Valoración
[?]

Descripción Wiley. Estado de conservación: New. 1118892704 This is an International Edition. Brand New, Hardcover, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería RU_9781118892701

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,34
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

2.

Bart Baesens
ISBN 10: 1118892704 ISBN 13: 9781118892701
Nuevos Tapa dura Cantidad: > 20
Edición internacional
Librería
US_Superfast_Bookstore
(New Castle, DE, Estados Unidos de America)
Valoración
[?]

Descripción Hardcover. Estado de conservación: New. This is an International Edition Brand New Hardcover Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Nº de ref. de la librería U9781118892701

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,18
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,37
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Bart Baesens
ISBN 10: 1118892704 ISBN 13: 9781118892701
Nuevos Tapa dura Cantidad: 5
Edición internacional
Librería
PRIORITY BOOKS
(springfield, VA, Estados Unidos de America)
Valoración
[?]

Descripción Hardcover. Estado de conservación: New. HARDCOVER Book, Condition: New. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 232 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Nº de ref. de la librería 382278

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,64
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,57
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

4.

Bart Baesens
ISBN 10: 1118892704 ISBN 13: 9781118892701
Nuevos Tapa dura Primera edición Cantidad: 2
Edición internacional
Librería
ZerichSpace
(antioch, CA, Estados Unidos de America)
Valoración
[?]

Descripción Hardcover. Estado de conservación: New. New. HARDCOVER book, 1st Edition. (Read Description Before Buying), This is an international Edition. Black and White Book. ISBN or covers May Be Different From US Edition. Book may have Restricted Sales Disclaimer Wordings printed on cover. Books May Be Shipped From Overseas as per stock status. Nº de ref. de la librería 759665

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,77
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,57
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Bart Baesens
ISBN 10: 1118892704 ISBN 13: 9781118892701
Nuevos Tapa dura Cantidad: 1
Edición internacional
Librería
Nick Book House
(fresno, CA, Estados Unidos de America)
Valoración
[?]

Descripción Hardcover. Estado de conservación: New. New HARDCOVER International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Nº de ref. de la librería 25740

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,59
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,57
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

6.

Baesens
ISBN 10: 1118892704 ISBN 13: 9781118892701
Nuevos Softcover Cantidad: > 20
Edición internacional
Librería
GREAT BOOKS DEAL
(TALLAHASSEE, FL, Estados Unidos de America)
Valoración
[?]

Descripción Softcover. Estado de conservación: New. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 3-6 business days by USPS/UPS/Fedex with tracking number. Choose expedited shipping for superfast delivery 2-4 business days. We do not ship to PO Box addresses. International Edition Textbooks may bear a label Not for sale in the U.S. or Canada etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Nº de ref. de la librería AB1512043

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,12
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,49
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

7.

Bart Baesens
ISBN 10: 1118892704 ISBN 13: 9781118892701
Nuevos Soft cover Primera edición Cantidad: > 20
Edición internacional
Librería
LOW COST_FAST SHIP
(Scottsdale, AZ, Estados Unidos de America)
Valoración
[?]

Descripción Soft cover. Estado de conservación: New. Opt EXPEDITED shipping for 2 to 4 day delivery - Brand NEW - International Edition - 1ed - Harbound Cover, SAME Contents as in US edition - SHRINKwrapped BOXpacked - There is no CD or Access Code, unless specified above - Ships from various locations. Nº de ref. de la librería GB9

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,87
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 5,35
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

8.

BART BAESENS
ISBN 10: 1118892704 ISBN 13: 9781118892701
Nuevos Cantidad: 5
Edición internacional
Librería
firstbookstore
(New Delhi, India)
Valoración
[?]

Descripción Estado de conservación: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Nº de ref. de la librería AIND-42130

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 24,27
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Bart Baesens
ISBN 10: 1118892704 ISBN 13: 9781118892701
Nuevos Cantidad: 2
Librería
book-net
(Sugarland, TX, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. New Book. Nº de ref. de la librería 1118892704SBK

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 24,35
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

10.

BART BAESENS
ISBN 10: 1118892704 ISBN 13: 9781118892701
Nuevos Cantidad: 1
Edición internacional
Librería
Bookshub
(Karol Bagh, India)
Valoración
[?]

Descripción Estado de conservación: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Nº de ref. de la librería ABE-FEB-125790

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 24,51
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda