Competitive Intelligence For Dummies

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9781118451021: Competitive Intelligence For Dummies

Make competitive intelligence part of your business practice—and be on the cutting edge

Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process.

Conducted within an organization, competitive intelligence serves as a catalyst in planning and strategic growth. It is part of the value chain that converts gathered data to actionable information that results in strategic decisions. Competitive Intelligence For Dummies helps readers gather valuable information on the competition, the operational environment, and the target customer. It also explains how to carefully analyze and use this information in decision making processes to gain market share and stay on the cutting edge of an industry.

Whether you are just starting a business, venturing into new areas with your existing company, or looking to gain ground on a key competitor, Competitive Intelligence For Dummies gives you insight on how to gather valuable information on not only your competitors, but on your market and key customer base.

  • Gets you up to speed on how to locate, collect, and process competitive intelligence
  • Shows you how to carefully analyze competitive intelligence and disseminate it throughout your organization
  • Illustrates how competitive intelligence can help you gain market share

If you're a business owner, analyst, manager, or researcher, Competitive Intelligence For Dummies gives you and your business an edge.

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From the Back Cover:

Make competitive intelligence part of your business practice—and be on the cutting edge

Whether you're just starting a business, venturing into new areas with your existing company, or looking to gain ground on a key competitor, Competitive Intelligence For Dummies gives you insight on how to gather valuable information not only on your competitors, but also on your market and key customer base. You'll also find out how to analyze and use this information to gain market share and stay on the cutting edge of your industry.

  • Competitive Intelligence 101 — get an intro to competitive intelligence and understand how it can make a tremendous contribution to organizational sustainability and success
  • Start gathering intelligence — identify the people in your organization who can contribute to data collection and the sources they can tap for relevant, reliable data
  • Make it meaningful — discover how to apply advanced intelligence techniques, profile competing companies and their CEOs, and forecast industry trends
  • Overcome resistance to change — discover the best approaches CI analysts use to communicate, build consensus, and convince leaders to execute intelligence initiatives

Open the book and find:

  • How to build a competitive intelligence function within your organization
  • Sources to scour for the most valuable information
  • Ways to legally and ethically conduct competitive intelligence
  • How to analyze data and transform it into actionable intelligence
  • Tips on overcoming barriers standing in the way of change
  • Questions to assess your organization's intelligence effectiveness

Learn to:

  • Locate, collect, and analyze competitive intelligence
  • Use competitive intelligence in your decision-making process
  • Stop guessing and start making well-informed business decisions

About the Author:

Jim Underwood has guided over 200 MBA teams to perform predictive modeling studies for numerous Fortune 500 companies. Combining readily accessible information and technologies with critical thinking skills, Underwood helps companies of all sizes gather and analyze intel to develop and execute strategic initiatives and gain a competitive advantage.

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