Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

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9781118167779: Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
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Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: * Create a blueprint for integrated search, social media and content marketing strategy * Determine which creative tactics will provide the best results for your company * Implement search and social optimization holistically in the organization * Measure the business value of optimized and socialized content marketing * Develop guidelines, processes and training to scale online marketing success

Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

Biografía del autor:

LEE ODDEN is a recognized authority on search, social media, and content marketing. For over fourteen years, he has consulted with companies ranging from start-ups to Fortune 500 companies on how to attract and engage customers with a holistic approach to marketing online. He writes for ClickZ and is editor of TopRankBlog.com , recognized as a leading marketing blog by Advertising Age , Junta42 , and Social Media Examiner . Lee has been cited for his expertise by The Economist , Fortune magazine, and Forrester Research . He speaks on integrated SEO, social media, and content marketing topics at conferences around the world including SES, PRSA, BlogWorld, Online Marketing Summit, and Content Marketing World.

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Descripción John Wiley Sons Inc, United States, 2012. Hardback. Estado de conservación: New. 1. Auflage. 230 x 154 mm. Language: English . Brand New Book. Attract, engage, and inspire your customers with an Optimize and Socialize content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: * Create a blueprint for integrated search, social media and content marketing strategy * Determine which creative tactics will provide the best results for your company * Implement search and social optimization holistically in the organization * Measure the business value of optimized and socialized content marketing * Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics. Nº de ref. de la librería AAH9781118167779

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Lee Odden
Editorial: John Wiley Sons Inc, United States (2012)
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Descripción John Wiley Sons Inc, United States, 2012. Hardback. Estado de conservación: New. 1. Auflage. 230 x 154 mm. Language: English . Brand New Book. Attract, engage, and inspire your customers with an Optimize and Socialize content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: * Create a blueprint for integrated search, social media and content marketing strategy * Determine which creative tactics will provide the best results for your company * Implement search and social optimization holistically in the organization * Measure the business value of optimized and socialized content marketing * Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics. Nº de ref. de la librería AAH9781118167779

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Descripción 2012. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KB-9781118167779

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Descripción John Wiley & Sons 2012-04-27, 2012. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-04842829

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Descripción John Wiley & Sons Inc. Hardback. Estado de conservación: new. BRAND NEW, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, Lee Odden, Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: * Create a blueprint for integrated search, social media and content marketing strategy * Determine which creative tactics will provide the best results for your company * Implement search and social optimization holistically in the organization * Measure the business value of optimized and socialized content marketing * Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics. Nº de ref. de la librería B9781118167779

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Descripción Wiley, 2012. Estado de conservación: New. 2012. 1st Edition. Hardcover. Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Num Pages: 256 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 225 x 155 x 23. Weight in Grams: 448. . . . . . . Nº de ref. de la librería V9781118167779

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Descripción Wiley. Estado de conservación: New. 2012. 1st Edition. Hardcover. Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Num Pages: 256 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 225 x 155 x 23. Weight in Grams: 448. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9781118167779

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