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Sinopsis
Book by Peng Mike W
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Críticas
PART I: LAYING FOUNDATIONS. 1. Globalizing Business. 2. Understanding Politics, Laws, & Economics. 3. Emphasizing Cultures, Ethics, & Norms. 4. Leveraging Resources & Capabilities. PART II: ACQUIRING TOOLS. 5. Trading Internationally. 6. Investing Abroad Directly. 7. Dealing with Foreign Exchange. 8. Capitalizing on Global & Regional Integration. PART III: MANAGING AROUND THE WORLD. 9. Growing & Internationalizing the Entrepreneurial Firm. 10. Entering Foreign Markets. 11. Making Alliances & Acquisitions Work. 12. Strategizing, Structuring, & Learning Around the World. 13. Managing Human Resources Globally. 14. Managing Corporate Social Responsibility Globally.
Reseña del editor
Created through a "student-tested, faculty-approved" review process, *GLOBAL, 2E* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL, 2E. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL, 2E is the first truly global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact on global business made by Japan's recent "triple" disaster and the escalating violence in Libya. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including South Africa's SABMiller, China's Pearl River, and India's Tata Motors, have expanded globally. All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL, 2E's comprehensive package, including the CourseMate course management system, helps you teach students to become savvy, effective managers within today's global business landscape.
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- EditorialSouth-Western College Publishing
- Año de publicación2012
- ISBN 10 1111821755
- ISBN 13 9781111821753
- EncuadernaciónTapa blanda
- Número de páginas240
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Global 2, Student Edition
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South-Western College Pub, 2012
ISBN 10: 1111821755
ISBN 13: 9781111821753
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Global 2, Student Edition
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South-Western College Pub, 2012
ISBN 10: 1111821755
ISBN 13: 9781111821753
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Global 2, Student Edition
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South-Western College Pub, 2012
ISBN 10: 1111821755
ISBN 13: 9781111821753
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Softcover. Condición: Good. Created through a \"student-tested, faculty-approved\" review process, *GLOBAL, 2E* is an engaging and accessible solution to accommodate the diverse lifestyles of today\'s learners. Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL, 2E. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL, 2E is the first truly global business book to answer the big question, \"What determines the success and failure of firms around the globe?\" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact on global business made by Japan\'s recent \"triple\" disaster and the escalating violence in Libya. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including South Africa\'s SABMiller, China\'s Pearl River, and India\'s Tata Motors, have expanded globally. All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL, 2E\'s comprehensive package, including the CourseMate course management system, helps you teach students to become savvy, effective managers within today\'s global business landscape. Nº de ref. del artículo: AMPLE1111821755
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Global 2, Student Edition
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ISBN 13: 9781111821753
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Trade paperback. Condición: Good. 2nd Revised ed. Trade paperback (US). 240 p. Audience: General/trade. Nº de ref. del artículo: Alibris.0006875
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ISBN 13: 9781111821753
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paperback. Condición: Very Good. 2nd. Paperback book is in great condition with minimal signs of wear on cover, corners, and/or spine. Pages are clean and unblemished. A great copy!. Nº de ref. del artículo: O-ma-106693-vg
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Global 2, Student Edition
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Global 2, Student Edition
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ISBN 13: 9781111821753
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