Strategic Management Essentials, International Edition - Tapa blanda

Part I: INTRODUCTION TO STRATEGIC MANAGEMENT. 1. Developing the Competitive Strategic Process. 2. Governing Stakeholders and Business Ethics. Part II: THE NATURE OF COMPETITIVE ADVANTAGE. 3. Identifying Opportunities and Threats through External Analysis. 4. Building Competitive Advantage. Part III: BUILDING AND SUSTAINING LONG-RUN COMPETITIVE ADVANTAGE. 5. Positioning for Competitive Business-Level Strategy. 6. Global Strategy. 7. Long-Run Profitability through Corporate-Level Strategy. Part IV: STRATEGY IMPLEMENTATION. 8. Strategic Change. 9. Implementing Strategy through Organizational Design. Part V: CASES. SGI versus Dell. The Home Video Game Industry. The Global Auto Industry. IKEA. Rise of IBM. Fall of IBM. IBM in 2009.

STRATEGIC MANAGEMENT ESSENTIALS, 3rd Edition, International Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT, International Edition, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies-both domestic and international-so that students gain practice putting chapter concepts into action.