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New Power: How Anyone Can Persuade, Mobilize, and Succeed in Our Chaotic, Connected Age - Tapa blanda
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"A must read for anyone looking to engage people to help them build a movement around a cause or a brand."
--Forbes
--Richard Branson "The surest sign that I've encountered a big idea isn't what the idea does to my brain. It's what it does to my eyes. When an idea is sufficiently compelling, it changes the very way I see. That's what happened to me when I read New Power."
--Daniel H. Pink, author of When and Drive "This fascinating book will transform your understanding of how to gain power--and how to use it for good."
--Adam Grant, author of Originals and Give and Take
"A manifesto for a more humane world."
--NPR "Fascinating. . . . Cogent. . . . Will intrigue anyone who wants to channel the new power of the crowd."
--Kirkus Reviews
"A must-read, New Power is a gift to our movements. It's not just about going viral--it's about connecting millions of people to roll up our sleeves and create the changes we long for."
--Alicia Garza, co-founder of Black Lives Matter "You couldn't wish for two better people to write this explanation and exploration of new power than Henry Timms and Jeremy Heimans. . . . It is the detail in this book that really excites. . .its optimism and practical advice. And, unexpectedly, it is funny. . . . I'd encourage you to participate in purchasing."
--Hannah Jane Parkinson, The Guardian
"This book will inform and inspire all those wanting to make change. . .and achieve a goal against all odds."
--Jane Goodall
"Essential and extremely insightful."
--Reid Hoffman, co-author of the #1 New York Times bestsellers The Alliance and The Startup of You
Reseña del editor
NOW A NATIONAL BESTSELLER
The definitive guide to spreading ideas, building movements, and leaping ahead in our chaotic, connected age. Get the book New York Times columnist David Brooks calls "the best window I’ve seen into this new world."
Why do some leap ahead while others fall behind in our chaotic, connected age? In New Power, Jeremy Heimans and Henry Timms confront the biggest stories of our time--the rise of mega-platforms like Facebook and Uber; the out-of-nowhere victories of Obama and Trump; the unexpected emergence of movements like #MeToo--and reveal what's really behind them: the rise of "new power."
For most of human history, the rules of power were clear: power was something to be seized and then jealously guarded. This "old power" was out of reach for the vast majority of people. But our ubiquitous connectivity makes possible a different kind of power. "New power" is made by many. It is open, participatory, and peer-driven. It works like a current, not a currency--and it is most forceful when it surges. The battle between old and new power is determining who governs us, how we work, and even how we think and feel.
New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right's "intensity machine."
In an era increasingly shaped by new power, this groundbreaking book offers us a new way to understand the world--and our role in it.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialKnopf Doubleday Publishing Group
- Año de publicación2019
- ISBN 10 110197110X
- ISBN 13 9781101971109
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas336
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EUR 15,03
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New Power: How Anyone Can Persuade, Mobilize, and Succeed in Our Chaotic, Connected Age
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New Power: How Anyone Can Persuade, Mobilize, and Succeed in Our Chaotic, Connected Age
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New Power: How Anyone Can Persuade, Mobilize, and Succeed in Our Chaotic, Connected Age
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New Power: How Anyone Can Persuade, Mobilize, and Succeed in Our Chaotic, Connected Age
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Anchor Books, 2019
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ISBN 13: 9781101971109
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New Power: How Anyone Can Persuade, Mobilize, and Succeed in Our Chaotic, Connected Age
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New Power : How Anyone Can Persuade, Mobilize, and Succeed in Our Chaotic, Connected Age
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New Power : How Anyone Can Persuade, Mobilize, and Succeed in Our Chaotic, Connected Age
Publicado por
Knopf Doubleday Publishing Group, 2019
ISBN 10: 110197110X
ISBN 13: 9781101971109
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