Customer Moat: How Loyalty Drives Profit

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9780996919050: Customer Moat: How Loyalty Drives Profit

Awards:
2017 Gold Medal Winner - IPPY Book Awards in Business/Career/Sales
2017 Honorable Mention - Eric Hoffer Awards in Business
2016 Finalist - Best Book Awards in Small Business & Entrepreneurship

Reader Reviews: (4.8 star rating)
"Hone in on what it means to go beyond 'competitive advantage'."
"A must read that is sure to become a go-to resource."
"Insightful, easy-to-read, and thought provoking."
"Fantastic advice on how to be the business your customers need you to be."

A Practical Guide to a Winning Business Strategy

What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities?

In this groundbreaking work, Eddie Sung condenses the field of business strategy into a powerful, modern framework that is easy to understand. He has created new measurements for evaluating the success and failure of businesses. Importantly, the Customer Moat expands the field of strategy far beyond Porter's Five Forces and SWOT.

Told through engaging stories, from the marketing research of Andrew Ehrenberg to the pricing power of See's Candies, from the competitive behavior of the Galapagos finches to Costco's rule that drives low costs, the Customer Moat Formula (CMF) is a modern explanation for how intrinsic loyalty leads to greater profit.

The CMF also details the eight fundamental tools that companies possess for attaining greater competitiveness. These tools build intrinsic loyalty in a company's customer base and improve the bottom line through greater market share and higher profit margins. In a complex world, the Customer Moat presents a powerful compass for guiding companies toward real-world results.

Note: First edition title was Customer Moat: Unveiling the Secrets of Business Strategy

"Sinopsis" puede pertenecer a otra edición de este libro.

Review:

***4.8 star ratings for first & second edition*** --Amazon

"Sobre este título" puede pertenecer a otra edición de este libro.

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Eddie Sung
Editorial: Eddie Sung, United States (2016)
ISBN 10: 0996919058 ISBN 13: 9780996919050
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Descripción Eddie Sung, United States, 2016. Paperback. Estado de conservación: New. Stasia Burrington Ilustrador. Language: English . Brand New Book ***** Print on Demand *****. A Practical Guide to a Winning Business Strategy What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities? In this groundbreaking work, Eddie Sung condenses the field of business strategy into a powerful, modern framework that is easy to understand. In doing so, he has created new measurements for evaluating the success and failure of businesses. Importantly, the Customer Moat expands the field of strategy far beyond Porter s Five Forces and SWOT. Told through engaging stories that range from the marketing research of Andrew Ehrenberg to the pricing power of See s Candies, from the competitive behavior of the GalApagos finches to Costco s rule that drives low costs, the Customer Moat Formula (CMF) is a modern understanding for how intrinsic loyalty leads to greater profit. The CMF also details the eight fundamental tools that all companies possess for attaining greater competitiveness. These tools build intrinsic loyalty within a company s customer base and work to improve the bottom line by achieving greater market share and higher profit margins. In a complex world, the Customer Moat presents a powerful compass for guiding businesses toward real-world results. Nº de ref. de la librería AAV9780996919050

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Descripción Eddie Sung, United States, 2016. Paperback. Estado de conservación: New. Stasia Burrington Ilustrador. Language: English . Brand New Book ***** Print on Demand *****. A Practical Guide to a Winning Business Strategy What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities? In this groundbreaking work, Eddie Sung condenses the field of business strategy into a powerful, modern framework that is easy to understand. In doing so, he has created new measurements for evaluating the success and failure of businesses. Importantly, the Customer Moat expands the field of strategy far beyond Porter s Five Forces and SWOT. Told through engaging stories that range from the marketing research of Andrew Ehrenberg to the pricing power of See s Candies, from the competitive behavior of the GalApagos finches to Costco s rule that drives low costs, the Customer Moat Formula (CMF) is a modern understanding for how intrinsic loyalty leads to greater profit. The CMF also details the eight fundamental tools that all companies possess for attaining greater competitiveness. These tools build intrinsic loyalty within a company s customer base and work to improve the bottom line by achieving greater market share and higher profit margins. In a complex world, the Customer Moat presents a powerful compass for guiding businesses toward real-world results. Nº de ref. de la librería AAV9780996919050

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Descripción Eddie Sung 9/1/2016, 2016. Paperback or Softback. Estado de conservación: New. Customer Moat: How Loyalty Drives Profit. Book. Nº de ref. de la librería BBS-9780996919050

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Descripción Eddie Sung, United States, 2016. Paperback. Estado de conservación: New. Stasia Burrington Ilustrador. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. A Practical Guide to a Winning Business Strategy What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities? In this groundbreaking work, Eddie Sung condenses the field of business strategy into a powerful, modern framework that is easy to understand. In doing so, he has created new measurements for evaluating the success and failure of businesses. Importantly, the Customer Moat expands the field of strategy far beyond Porter s Five Forces and SWOT. Told through engaging stories that range from the marketing research of Andrew Ehrenberg to the pricing power of See s Candies, from the competitive behavior of the GalApagos finches to Costco s rule that drives low costs, the Customer Moat Formula (CMF) is a modern understanding for how intrinsic loyalty leads to greater profit. The CMF also details the eight fundamental tools that all companies possess for attaining greater competitiveness. These tools build intrinsic loyalty within a company s customer base and work to improve the bottom line by achieving greater market share and higher profit margins. In a complex world, the Customer Moat presents a powerful compass for guiding businesses toward real-world results. Nº de ref. de la librería LIE9780996919050

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