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Sinopsis
Before Alexa and the iPhone, there was the large and unwieldy mainframe computer. In the postwar 1950s, computers were mostly used for aerospace and accounting purposes. To the public at large, they were on a rung that existed somewhere between engineering and science fiction. Magazine ads and marketing brochures were designed to create a fantasy surrounding these machines for prospective clients: Higher profit margins! Creativity unleashed! Total automation! With the invention of the microchip in the 1970s came the PC and video games, which shifted the target of computer advertising from corporations to the individual. By the end of the millennium, the notion of selling tech burst wide open to include robots, cell phones, blogs, online dating services, and much, much more. Do You Compute? is a broad survey featuring the very best of computer advertising in the 20th century. From the Atomic Age to the Y2K bug, this volume presents a connoisseur's selection of graphic gems culled from museums, university archives, and private collections to illustrate the evolution of the computer from its early days as a hulking piece of machinery to its current state as a handheld device. Accompanied by two essays - one by cultural anthropologist Ryan Mungia and the other by graphic design historian Steven Heller - and including five different decade-long timelines that highlight some of the most influential moments in computer history, this fun yet meaningful volume is a unique look at the computer and how it has shaped our world.
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Acerca del autor
Ryan Mungia lives in Los Angeles and makes books about architecture, photography, and design.
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Do You Compute: Selling Tech from the Atomic Age to the Y2K Bug 1950-1999 (Hardback or Cased Book)
Publicado por
Hat & Beard Press 11/30/2019, 2019
ISBN 10: 099161982X
ISBN 13: 9780991619825
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Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback or Cased Book. Condición: New. Do You Compute: Selling Tech from the Atomic Age to the Y2K Bug 1950-1999 3.3. Book. Nº de ref. del artículo: BBS-9780991619825
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Do You Compute: Selling Tech from the Atomic Age to the Y2K Bug 1950-1999
Librería: California Books, Miami, FL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: I-9780991619825
Cantidad disponible: 20 disponibles
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Do You Compute? : Selling Tech from the Atomic Age to the Y2k Bug 1950-1999
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
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Condición: New. Nº de ref. del artículo: 39732408-n
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Do You Compute?
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: EB-9780991619825
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Do You Compute : Selling Tech From The Atomic Age To The Y2K Bug 1950-1999
Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Nº de ref. del artículo: ABNR-179216
Cantidad disponible: 1 disponibles
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Do You Compute? : Selling Tech from the Atomic Age to the Y2k Bug 1950-1999
Publicado por
Hat & Beard Press, 2019
ISBN 10: 099161982X
ISBN 13: 9780991619825
Antiguo o usado
Tapa dura
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 39732408
Cantidad disponible: 7 disponibles
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Do You Compute?
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. Before Alexa and the iPhone, there was the large and unwieldy mainframe computer. In the postwar 1950s, computers were mostly used for aerospace and accounting purposes. To the public at large, they were on a rung that existed somewhere between engineering and science fiction. Magazine ads and marketing brochures were designed to create a fantasy surrounding these machines for prospective clients: Higher profit margins! Creativity unleashed! Total automation! With the invention of the microchip in the 1970s came the PC and video games, which shifted the target of computer advertising from corporations to the individual. By the end of the millennium, the notion of selling tech burst wide open to include robots, cell phones, blogs, online dating services, and much, much more. Do You Compute? is a broad survey featuring the very best of computer advertising in the 20th century. From the Atomic Age to the Y2K bug, this volume presents a connoisseur's selection of graphic gems culled from museums, university archives, and private collections to illustrate the evolution of the computer from its early days as a hulking piece of machinery to its current state as a handheld device. Accompanied by two essays - one by cultural anthropologist Ryan Mungia and the other by graphic design historian Steven Heller - and including five different decade-long timelines that highlight some of the most influential moments in computer history, this fun yet meaningful volume is a unique look at the computer and how it has shaped our world. Nº de ref. del artículo: LU-9780991619825
Cantidad disponible: 4 disponibles
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Do You Compute?: Selling Tech from the Atomic Age to the Y2k Bug 1950-1999
Librería: Revaluation Books, Exeter, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Brand New. 235 pages. 10.25x8.50x1.25 inches. In Stock. Nº de ref. del artículo: __099161982X
Cantidad disponible: 2 disponibles
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Do You Compute: Selling Tech from the Atomic Age to the Y2K Bug 1950-1999
Librería: Majestic Books, Hounslow, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 394228810
Cantidad disponible: 3 disponibles
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Do You Compute?
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. Before Alexa and the iPhone, there was the large and unwieldy mainframe computer. In the postwar 1950s, computers were mostly used for aerospace and accounting purposes. To the public at large, they were on a rung that existed somewhere between engineering and science fiction. Magazine ads and marketing brochures were designed to create a fantasy surrounding these machines for prospective clients: Higher profit margins! Creativity unleashed! Total automation! With the invention of the microchip in the 1970s came the PC and video games, which shifted the target of computer advertising from corporations to the individual. By the end of the millennium, the notion of selling tech burst wide open to include robots, cell phones, blogs, online dating services, and much, much more. Do You Compute? is a broad survey featuring the very best of computer advertising in the 20th century. From the Atomic Age to the Y2K bug, this volume presents a connoisseur's selection of graphic gems culled from museums, university archives, and private collections to illustrate the evolution of the computer from its early days as a hulking piece of machinery to its current state as a handheld device. Accompanied by two essays - one by cultural anthropologist Ryan Mungia and the other by graphic design historian Steven Heller - and including five different decade-long timelines that highlight some of the most influential moments in computer history, this fun yet meaningful volume is a unique look at the computer and how it has shaped our world. Nº de ref. del artículo: LU-9780991619825
Cantidad disponible: 4 disponibles