Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity.and Change the World: Volume 1

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9780985621605: Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity.and Change the World: Volume 1
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Book by Gilliam Jonathan

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Reseña del editor:

The time has come for Social Selling. The direct selling industry has undergone substantial changes in the last ten years. Yet it remains a vibrant and essential element of the world economy, continuing to provide millions the opportunity to build their own businesses and command their own destinies. Why? Because, unlike many industries that became victims of social technologies, direct sellers were made for them. Now, these technologies make our “belly-to-belly” business massively scalable, for the first time in history. What’s the best path forward for your company in this new world? How do you leverage your direct selling expertise into a social media and mobile powerhouse? What can you do to help this great industry enable an entire world of person-to-person commerce, far beyond the boundaries we perceive today? This groundbreaking book from one of direct selling’s leading progressive voices explains how your company can capitalize on these incredible opportunities and help map to a future bigger than our industry ever dreamed. But for that to happen...you must read on.

Biografía del autor:

Jonathan Gilliam is president and founder of Momentum Factor, a marketing and social media consulting firm serving direct selling companies exclusively. Jonathan is a renowned expert in the areas of marketing and social media for direct sellers. As co-founder and former chief marketing officer of a successful direct selling company, he was one of the first executives in the industry to build a social media presence and has since helped many of the best-known names in the industry in the areas of marketing, social media and reputation management. Before dedicating his career to direct selling, he served as a senior national marketing manager for the global corporate consulting firm Deloitte, was an account director of a Top 50 interactive marketing firm, and was co-founder and CEO of Hush Communications Corp., an Internet security company. Jonathan resides in Austin, Texas where he and his wife are raising three young daughters.

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Gilliam, Jonathan
Publicado por Momentum Factor (2012)
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