The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company - Tapa blanda

"To avoid infant/instant mortality of your venture and boost success chances, this book is a 'must-have' and 'must practice.' ---- Alexander Osterwalder, author, "Business Model Generation"

"... a seminal text in the new experiential and inquiry-based methods of entrepreneurship education." ---- Patrick Vlaskovits, co-author, "The Entrepreneur's Guide to Customer Development"

"The best $40 investment you can make in your startup." ---- EdSurge

Power your startup to success with The Startup Owner's Manual.This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to: Use the Customer Development method to bring your business idea to life Conduct your search for a scalable, profitable business model Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Find Product-Market fit Get, Keep and Grow customers Fuel growth with metrics that matter Avoid the 9 deadly sins startups commit most often The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.Use it in conjunction with The Startup Owner's Manual -- Founder's Workbook (bit.ly/SlPQqc), an interactive tool for tracking your progress through the Customer Development process.