KnowThis: Marketing Basics, 2nd edition

4,67 valoración promedio
( 3 valoraciones por Goodreads )
 
9780982072219: KnowThis: Marketing Basics, 2nd edition
Reseña del editor:

KnowThis: Marketing Basics 2nd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 150 real-world examples. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including social networks, mobile device applications (“apps”), neuro-research, group couponing, smartphone payments, quick response codes, to name a few. The new edition also features expanded coverage of globalization, Internet and mobile networks, consumer purchase behavior and much more. The book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. Supported by KnowThis.com, a leading marketing resource. Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling & Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning & Strategy Appendix: Marketing to the Connected Customer

Biografía del autor:

Paul Christ holds a Ph.D. from Drexel University. He is a Professor of Marketing at West Chester University, the second largest university in the Pennsylvania State System of Higher Education and one of the largest universities in the Philadelphia region. Paul teaches MBA-level courses titled Marketing Management, Marketing and Technology, and Business Research and Data Analysis. Paul is also editor of KnowThis.com, one of the Internet's leading marketing references sites. In addition to academic experience, Paul has extensive experience in various marketing and sales positions with Fortune 500 companies and served in a management position for a successful startup in the consumer electronics industry. Additionally, he has been a consultant to many marketing and technology companies.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Christ, Paul
ISBN 10: 098207221X ISBN 13: 9780982072219
Nuevos Paperback Cantidad: > 20
Impresión bajo demanda
Librería
BargainBookStores
(Grand Rapids, MI, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. This item is printed on demand. Item doesn't include CD/DVD. Nº de ref. de la librería 2855951

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 23,47
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,57
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Paul Christ
Editorial: KnowThis Media
ISBN 10: 098207221X ISBN 13: 9780982072219
Nuevos Paperback Cantidad: 20
Librería
BuySomeBooks
(Las Vegas, NV, Estados Unidos de America)
Valoración
[?]

Descripción KnowThis Media. Paperback. Estado de conservación: New. Paperback. 420 pages. Dimensions: 9.6in. x 6.7in. x 1.1in.KnowThis: Marketing Basics 2nd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 150 real-world examples. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including social networks, mobile device applications (apps), neuro-research, group couponing, smartphone payments, quick response codes, to name a few. The new edition also features expanded coverage of globalization, Internet and mobile networks, consumer purchase behavior and much more. The book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. Supported by KnowThis. com, a leading marketing resource. Contents: 1: What is Marketing 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling and Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning and Strategy Appendix: Marketing to the Connected Customer This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780982072219

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 24,98
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,53
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Christ, Paul
Editorial: Knowthis Media (2012)
ISBN 10: 098207221X ISBN 13: 9780982072219
Nuevos Cantidad: > 20
Impresión bajo demanda
Librería
Pbshop
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción Knowthis Media, 2012. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IQ-9780982072219

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 24,99
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,57
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Christ, Paul
Editorial: KnowThis Media (2017)
ISBN 10: 098207221X ISBN 13: 9780982072219
Nuevos Paperback Cantidad: 7
Impresión bajo demanda
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción KnowThis Media, 2017. Paperback. Estado de conservación: New. This item is printed on demand. Nº de ref. de la librería 098207221X

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 27,17
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,67
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Christ, Paul
Editorial: Knowthis Media (2012)
ISBN 10: 098207221X ISBN 13: 9780982072219
Nuevos Cantidad: > 20
Impresión bajo demanda
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción Knowthis Media, 2012. PAP. Estado de conservación: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IQ-9780982072219

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,07
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,24
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Paul Christ
Editorial: Knowthis Media, United States (2012)
ISBN 10: 098207221X ISBN 13: 9780982072219
Nuevos Paperback Cantidad: 10
Impresión bajo demanda
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Knowthis Media, United States, 2012. Paperback. Estado de conservación: New. 244 x 170 mm. Language: English . Brand New Book ***** Print on Demand *****. KnowThis: Marketing Basics 2nd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 150 real-world examples. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including social networks, mobile device applications ( apps ), neuro-research, group couponing, smartphone payments, quick response codes, to name a few. The new edition also features expanded coverage of globalization, Internet and mobile networks, consumer purchase behavior and much more. The book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. Supported by, a leading marketing resource. Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning Strategy Appendix: Marketing to the Connected Customer. Nº de ref. de la librería APC9780982072219

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 30,77
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Paul Christ
Editorial: Knowthis Media, United States (2012)
ISBN 10: 098207221X ISBN 13: 9780982072219
Nuevos Paperback Cantidad: 10
Impresión bajo demanda
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Knowthis Media, United States, 2012. Paperback. Estado de conservación: New. 244 x 170 mm. Language: English . Brand New Book ***** Print on Demand *****.KnowThis: Marketing Basics 2nd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 150 real-world examples. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including social networks, mobile device applications ( apps ), neuro-research, group couponing, smartphone payments, quick response codes, to name a few. The new edition also features expanded coverage of globalization, Internet and mobile networks, consumer purchase behavior and much more. The book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. Supported by, a leading marketing resource. Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning Strategy Appendix: Marketing to the Connected Customer. Nº de ref. de la librería APC9780982072219

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 30,91
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Christ, Paul
Editorial: KnowThis Media (2012)
ISBN 10: 098207221X ISBN 13: 9780982072219
Nuevos Paperback Cantidad: 10
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción KnowThis Media, 2012. Paperback. Estado de conservación: New. Nº de ref. de la librería INGM9780982072219

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 28,93
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,57
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Christ, Paul
Editorial: KnowThis Media
ISBN 10: 098207221X ISBN 13: 9780982072219
Nuevos PAPERBACK Cantidad: > 20
Librería
Russell Books
(Victoria, BC, Canada)
Valoración
[?]

Descripción KnowThis Media. PAPERBACK. Estado de conservación: New. 098207221X Special order direct from the distributor. Nº de ref. de la librería ING9780982072219

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 31,08
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,26
De Canada a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Paul Christ
Editorial: KnowThis Media (2012)
ISBN 10: 098207221X ISBN 13: 9780982072219
Nuevos Paperback Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción KnowThis Media, 2012. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 098207221X

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 39,08
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda