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Book by Allan Jennifer
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Sell with Soul is part rookie-survival-guide and part call-to-action for the real estate community. Largely autobiographical, the author shares her rise from a nervous rookie agent to a successful real estate broker in Denver, Colorado. The book also contains detailed instructions and checklists for many of the activities a new agent must master, such as building a contact database, learning the market, working with buyers, marketing listings and negotiating inspections. Allan also shares more than 60 stories from her own career - some positive and others not-so - that will help the new agent better understand her cautions and recommendations. Sell with Soul also speaks out against the status quo. Allan describes the differences between the "Old School" philosophy of real estate thought and her own "soulful" philosophy. She asks agents to consider the needs of their clients first, before considering their own personal need for a paycheck. She counsels them to welcome every "learning experience," even when the experience does not result in a closed sale. She urges new licensees to strive to be competent and knowledgeable before they ask the general public to honor them with their business. Many new agents have written to tell Allan how her book gave them hope that they could succeed without sacrificing their principles or changing their personalities. Even experienced agents have expressed that reading Sell with Soul changed the direction of their real estate careers.Biografía del autor:
Jennifer Allan is a former top producing real estate broker, a published author, a speaker, and a trainer. From her first day on the job as a real estate agent, she resisted the efforts of her company trainers, her broker, and her fellow agents to persuade her to implement the traditional real estate prospecting techniques of cold calling, door knocking, and mass mailing. Instead, she focused her business-building efforts on the people she already knew or the people she met. Without ever pestering a soul, she built a business based almost entirely on business and referrals generated from her sphere of influence. Jennifer has is a regular columnist in Realty Times and a frequent contributor to RIS Media, a member of the RE/MAX Hall of Fame, and is one of the industry's most popular bloggers.
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