This is the other side of the Google story. In Search & Destroy, Google expert Scott Cleland, shows that the world's most powerful company is not who it pretends to be.
Google pretends to be a harmless lamb, but chose a full-size model of a Tyrannosaurus Rex as its mascot. Beware the T-Rex in sheep's clothing.
Google has acquired far more information, both public and private, and has invented more ways to use it, than anyone in history. Information is power, and in Google's case, it's the power to influence and control virtually everything the Internet touches. Google's power is largely unchecked, unaccountable and grossly underestimated. Google is the Internet's lone superpower, the new master of the digital information universe. And Google's power depends almost entirely on the blind trust it has gained through masterful duplicity. Google routinely says one thing and does another.
Cleland proves the world's #1 brand untrustworthy. He exposes the unethical company hiding behind a Don't Be Evil slogan. He uncovers Google's hidden political agenda. And he reveals how Google's famed mission to organize the world's information is destructive and wrong. Cleland is the first to critically examine where Google is leading us, explain why we don t want to go there, and propose straightforward solutions.
Google's unprecedented centralization of power over the world's information is corrupting both Google and the Internet, a natural result of unchecked power. Google is evolving from an information servant to master, from working for users, to making users work for the Internet behemoth.
Search & Destroy conclusively demonstrates that Google's goal is to change the world by influencing and controlling information access. Ultimately, Google's immense unchecked power is destructive precisely because Google is so shockingly-political, unethical and untrustworthy.
"Sinopsis" puede pertenecer a otra edición de este libro.
TBDFrom the Back Cover:
Learn how Google's pervasive tracking and profiling destroys privacy and individualism.
Discover how Google Inc. uses its "Don't be evil" slogan to mask unethical business practices.
Learn how Google's market dominance and free products threaten competition, innovation, job creation, and economic growth.
Discover how Google's hidden political agenda threatens individual freedom, democracy, and national sovereignty.
Understand the ramifications of Google imposing its radical values and ideology on the world.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Telescope Books, 2011. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0980038324
Descripción Telescope Books, 2011. Hardcover. Estado de conservación: Brand New. 1st edition. 247 pages. 8.90x6.30x1.50 inches. In Stock. Nº de ref. de la librería 0980038324
Descripción Telescope Books, 2011. Hardcover. Estado de conservación: New. Never used!. Nº de ref. de la librería P110980038324
Descripción Telescope Books. Hardcover. Estado de conservación: New. 0980038324 New Condition. Nº de ref. de la librería NEW7.0553708