Reseña del editor:
Immigrant Scandinavian gold miners chasing the Gold Rush in the middle of the nineteenth century introduced skiing to the United States. By the turn of the twentieth century, skiing had emerged from its utilitarian origins to become a fashionable sport in both Europe and North America, and a wave of new, stylish resorts emerged. By the 1930s, skiing was by far the most popular winter pastime for the rich and famous combining adventure, fashion and exclusivity. The graphic art of the posters advertising this burgeoning sport have become collectors items. The Art of Skiing is a beautiful collection of the finest examples of poster art. Organised by country and resort, it uses posters from the Beekley Collection the largest private collection of ski art in the world to reflect the changing trends in skiing fashion and technique, and investigates the most popular resorts, their establishment and development.
Biografía del autor:
Jenny de Gex is the Author of Asian Style and editor of numerous illustrated anthologies. She has contributed to over a hundred books, concentrating on fine arts subjects, including architecture and design, history and travel. She is a keen collector of posters, prints and ephemera with a focus on early twentieth-century travel. The Beekley Collection was assembled over a 50-year period by Mason Beekley, who eventually built a private museum in Connecticut to house the pieces, where they were available to view by invitation only. Today, in its new home at Mammoth Lakes in California, it is the largest private collection of ski memorabilia in the world, including 2000 books, more than 600 posters, 200 paintings and other skiing ephemera.
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