Successful creative enterprises integrate creativity and business. T-Shirts and Suits offers an approach which brings together both creative passion and business best practice.
Written in an engaging and jargon-free style, the book offers inspiration and appropriate advice for all those involved in running or setting up a creative business.
Marketing, intellectual property, finance, competition, leadership - and more - are included in this guide.
Examples of best practice are illustrated in eleven 'Ideas in Action' sections featuring a range of creative businesses and organisations.
The book condenses over twenty years' experience of working in creative enterprises, combined with learning from clients and from business school.
The book is a creative industries guide written especially for creative businesses and cultural enterprises by an experienced specialist creative industries consultant with a background in the creative and digital sector.
This well-designed and attractive book provides information about marketing, financial management, raising finance, limited companies, organisational structures, copyright, trade marks, patents, leading people, personnel management, business planning, business growth, strategic marketing, viral marketing, competitive advantage, business strategies, success, profitability, licensing income, business feasibility, project management, quality, forces of competition, market segmentation, strategic focus, saying no, intellectual property rights, internal analysis, environmental analysis, pareto analysis, continuing professional development, and much more.
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"We both read this over the same weekend, which you can¹t say for many management books, and we found it both inspirational and practically useful particularly essential when working in creativity when sometimes people think the inspiration on its own will be enough."
- Ronnie Hughes and Sarah Horton. A Sense of Place
"This is a thoroughly enjoyable and essential book for any creative business. T-shirts and suits manages to combine 'creativity' and 'business' in a practical, easily digestible format. When I first read it, I couldn't put it down (I read it from start to finish in about three days!) and now I use it for quick reference all the time."
- Alison Coward
"I have found T-Shirts and Suits to be clear, comprehensive and very practical. It has been invaluable in helping me to evaluate my business, plan for new ventures and implement strategies to increase the profitability and success of current operations. T-Shirts and Suits is a must-have for all Creative Entrepreneurs."
- Sam Gerrard
"T-Shirts and Suits gives a brilliant insight to the dynamics between 'creatives' and the more formal requirements of business. It then goes further than most books by showing how creative talent and commercial needs can combine to build successful business. Lots of real world practical examples make this a most interesting read and a must have book."
- Adrian Maguire
"Clear and concise with a lovely clean design.
T-Shirts and Suits is a great mixture of theory, practice and inspiration."
- Fiona Shaw. Capsica Publishing
"This common sense, accessible book is a comprehensive guide to establishing, growing and leading a creative business. It hits all the right buttons in all the right ways."
- Paul Smith. Arts & Business.
"T-Shirts and Suits demystifies the ins and outs of building a business in the creative industries by providing a practical guide for creative entrepreneurs that uses case studies to illustrate best practice."
- Alexander Schischlik. UNESCO
"David's book is great! It's accessible and provides information that can be dipped into as and when it's needed by nascent entrepreneurs."
- Lorna Collins. National Council for Graduate Entrepreneurship
"A very useful and stimulating book, and a much-needed companion for would-be entrepreneurs in the creative industries."
- Dag Kjelsaas Hotvedt. Akerselva Innovasjon, Norway
"A useful and very practical guide that can be dipped into as and when needed to advise on specific issues that cause problems to small, creative, businesses. Owning this guide is equivalent to having a professional adviser on call."
- Anne McInerney. UK Trade and Investment (UKTI)
"More than just a great read, T-shirts and Suits is a valuable tool for anyone embarking on, or surviving, business in the creative sector."
- Diane Earles. Chartered Institute of Marketing.
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Descripción Merseyside ACME, 2007. Paperback. Estado de conservación: New. Nº de ref. de la librería P110953825442
Descripción Merseyside ACME, 2007. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0953825442
Descripción Merseyside ACME. PAPERBACK. Estado de conservación: New. 0953825442 New Condition. Nº de ref. de la librería NEW6.0636268