Mexico's traditional values and morals were forged in a caldron of aggressive religious intolerance, corruption, racism, male chauvinism, and an elitist political system that connived with the Church to keep ordinary people ignorant and powerless, and deny them the most basic human rights. But the reality of Mexico has always been obscured behind a variety of masks-of piety, pride, courage, gaiety, indifference and stoicism. In this provocative and insightful book internationally known author Boye Lafayette De Mente goes behind the masks that have long obscured Mexico to reveal the cultural influences that created the character and personality of Mexicans, and provides guidelines for dealing with them. It is a valuable cultural-insight guide for businesspeople and travelers.About the Author:
Boyé Lafayette De Mente (b.1928) has been involved with Japan, Korea, China and Mexico since the late 1940s as a member of a U.S. intelligence agency, student, journalist, and editor. He is the author of more than 50 books on these countries, including the first ever on the Japanese way of doing business: "Japanese Etiquette & Ethics in Business" (1959), and "How to Do Business with the Japanese" (1962). His other pioneer series include business and cultural 'code word' books on the above countries that reveal the values and the "why" behind the day-to-day behavior of the Chinese, Japanese, Koreans and Mexicans. His business management and cultural-insight books are widely used by business people and in universities around the world. Two of his recent bestsellers are "Asian Face Reading" and "The Japanese Samurai Code." De Mente is a graduate of Jochi University in Tokyo, and Thunderbird School of Global Management in Glendale, Arizona, USA. He has taught at Thunderbird and at Tokyo University.
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