CRM in Real Time: Empowering Customer Relationships

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9780910965804: CRM in Real Time: Empowering Customer Relationships

Based on more than 20 years of experience, this all-inclusive guide shows how to successfully implement Customer Relationship Management (CRM), the largest global software application today in terms of revenue. Combining helpful tips and techniques with a unique blueprint, this study illuminates the myriad issues that are critical to using people, process, and technology to achieve a superior level of customer satisfaction and loyalty. From structuring a team and adjusting operations to addressing data integrity and security concerns, CRM users and their respective firms will learn to adapt to emerging marketplace demands, key technology innovations, and the wireless world. Tackling real-time issues from different angles, this handy reference also includes a collection of appendices offering examples of the sales process, software solutions, service providers, and a glossary of terms.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Barton J. Goldenberg is the founder and president of ISM, Inc., whose clients have included AAA, IBM, Johnson & Johnson, Nestle, Nike, PepsiCo, the U.S. Department of Defense and Postal Service, and Verizon. He is a columnist for CRM Magazine, a contributor to eWeek newsletter and Sales & Marketing Management magazine, and was recognized by CRM Magazine as one of the 10 most influential people in CRM and one of the 20 most influential CRM executives of the year. He is the author of CRM Automation and the benchmark report, Guide to CRM Automation. He lives in Bethesda, Maryland.

Review:

Barton Goldenberg is an inspirational speaker, consultant and author. He has great clarity of thought which comes through his writing. His insights in CRM come from his outstanding talent plus experience with clients over the years and his own personal encounters as a customer. The disciplines, principles and guidelines you read about will tell you some things you might already know but forgot. However, this is an original book Barton leads you to issues and critical factors which will surprise you. His foresight will warn you of the pitfalls when implementing CRM and the Real Time Enterprise. He will show you the art of the possible and warn you that you should not try to "boil the ocean". This book goes beyond the immediate CRM it can be applied to wider enterprise application implementations. A must have reference book which is truly independent - it contains pages of highly valuable consultancy advise you won't find anywhere else. -- Mike Dymott, Xansa, May 15, 2008

CRM In Real Time gets to the heart of what a successful CRM implementation is all about--people, process, and technology--and makes the powerful case for doing CRM in real time. You can save hundreds of hours and thousands of dollars by reading this book before taking on a CRM initiative -- Bob McLaughlin, Senior VP (retired), McGraw-Hill

CRM in Real Time is a must for any company, nonprofit, or government agency that wants to ensure the success of its CRM initiative -- Terry Delongchamp, CIO/Director IT Systems, Sigma Financial Corporation

CRM in Real Time provides an insightful look into the CRM industry by someone that has "been there and done that". Mr. Goldenberg's vast knowledge and years of experience really shine through and there is much to be gained by everyone involved with a CRM project -- Amy Merkley, Project Director, Handysoft Global Corp.

The author's ability to tie together two decades of providing tried-and true CRM guidance with his analysis of CRM in a future digital world makes this book an invaluable read. -- Dr. Richard Feinberg, Director, Center for Customer Driven Quality, Purdue University

Vital real-time business advice for the customer-centric organization -- Stan Davis, co-author The Art of Business and Blur

"Sobre este título" puede pertenecer a otra edición de este libro.

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Descripción CYBERAGE BOOKS, United States, 2008. Paperback. Estado de conservación: New. Language: English . Brand New Book. Based on more than 20 years of experience, thisall-inclusive guide shows how to successfully implement Customer Relationship Management (CRM), the largest global software application today in terms of revenue. Combining helpful tips and techniques with a unique blueprint, this studyilluminates the myriad issues that are critical to using people, process, and technology to achieve a superior level of customer satisfaction and loyalty. From structuring a team and adjusting operations to addressing data integrity and security concerns, CRM users and their respective firms will learn to adapt to emerging marketplace demands, key technology innovations, and the wireless world. Tackling real-time issues from different angles, thishandy reference also includes a collection of appendices offering examples of the sales process, software solutions, service providers, and a glossary of terms. Nº de ref. de la librería AAC9780910965804

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Descripción CYBERAGE BOOKS, United States, 2008. Paperback. Estado de conservación: New. Language: English . Brand New Book. Based on more than 20 years of experience, thisall-inclusive guide shows how to successfully implement Customer Relationship Management (CRM), the largest global software application today in terms of revenue. Combining helpful tips and techniques with a unique blueprint, this studyilluminates the myriad issues that are critical to using people, process, and technology to achieve a superior level of customer satisfaction and loyalty. From structuring a team and adjusting operations to addressing data integrity and security concerns, CRM users and their respective firms will learn to adapt to emerging marketplace demands, key technology innovations, and the wireless world. Tackling real-time issues from different angles, thishandy reference also includes a collection of appendices offering examples of the sales process, software solutions, service providers, and a glossary of terms. Nº de ref. de la librería AAC9780910965804

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Descripción Paperback. Estado de conservación: New. Paperback. Based on more than 20 years of experience, this all-inclusive guide shows how to successfully implement Customer Relationship Management (CRM), the largest global software application toda.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 368 pages. 0.503. Nº de ref. de la librería 9780910965804

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