Marketing Channel Development and Management

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9780899307800: Marketing Channel Development and Management

Managing the entire environment in which products are conceived, manufactured, transported, stored, marketed, sold, and consumed is the marketing channel orientation to marketing management. Marketing managers will not perform product development and manufacturing functions, but they must be a part of the planning that controls these functions in order to reflect the needs of the marketing channel. How to accomplish this important management task is structured step by step in this comprehensive, instructive and practical book devoted to the development and management of the marketing channel. The book starts with a pragmatic approach to the development of a marketing channel structure, the selection and motivation of channel participants and the adoption of management programs and methods to insure the marketing company can reach its objectives with the greatest efficiency. Section One presents the physical distribution and channel structure section. The second section is dedicated to the presentation of creative management methods, skills and systems of analysis. These methods are presented as a way to plan and implement a successful marketing channel management. The primary, full channel, management focus is directed to product and market management. It includes marketing program development, advertising, promotion, marketing planning, pricing strategies and product positioning. People management and methods of motivation embraces all marketing channel members from manufacturers, wholesalers, agents, and retailers to users or consumers.

Special attention is given to key topics such as the management tasks involving the collection and analysis of marketing and sales statistics, forecasting and profit planning methods. Product pricing methods and positioning are also emphasized. Effective alternatives for management action to competitive promotions are directed to all levels of the marketing channel. The special needs of product and market managers, who have accepted broad responsibilities without the authority of position power to accomplish them, are accommodated with the Manager's Authority Profile. This is a method designed to provide these managers with the power to perform without the risk of conflict. The book concludes with what Paul Harvey would call the rest of the story. It is about the rest of the marketing channel participants we identify as competitors. The competitive analysis system presented incorporates an outline for the development of a unique competitive profile. It also offers a new competitive market share analysis process. This book is intended to be a complete marketing management reference for the development of physical distribution with the creation and management of marketing programs for the entire marketing channel.

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Book Description:

A distinctive new way to view and understand the marketing function, and a means to help management implement it.

About the Author:

RUSSELL W. McCALLEY is an adjunct professor at Arizona State University teaching marketing subjects. He is also founder of R.W. McCalley and Associates, Inc., a management consulting firm. McCalley is a public speaker, a presenter of training seminars, and writer of business articles for trade magazines. He has held positions as Vice President of Marketing for the Carnation Company Milling Division, President and CEO of Farnam Companies, Director of Marketing for the Chemical Division of Merck and Company, and Marketing Director, O.M. Scott & Sons, Inc. Retail Division.

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McCalley, Russell W.
Editorial: Praeger
ISBN 10: 0899307809 ISBN 13: 9780899307800
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Descripción Praeger. Hardcover. Estado de conservación: New. 0899307809 New Condition. Nº de ref. de la librería NEW6.0605094

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McCalley, Russell W.
Editorial: Praeger (1992)
ISBN 10: 0899307809 ISBN 13: 9780899307800
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Descripción Praeger, 1992. Hardcover. Estado de conservación: New. Nº de ref. de la librería INGM9780899307800

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Russell W. McCalley
Editorial: Praeger (1992)
ISBN 10: 0899307809 ISBN 13: 9780899307800
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Descripción Praeger, 1992. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0899307809

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Russell W. McCalley
Editorial: ABC-CLIO (1992)
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Descripción ABC-CLIO, 1992. HRD. Estado de conservación: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Nº de ref. de la librería IP-9780899307800

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McCalley, Russell W.
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Descripción Quorum Books, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9780899307800_lsuk

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Russell W. McCalley
Editorial: ABC-CLIO (1992)
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Descripción ABC-CLIO, 1992. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IP-9780899307800

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7.

Russell W. McCalley
Editorial: ABC-CLIO, United States (1992)
ISBN 10: 0899307809 ISBN 13: 9780899307800
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Descripción ABC-CLIO, United States, 1992. Hardback. Estado de conservación: New. New.. Language: English . Brand New Book ***** Print on Demand *****.Managing the entire environment in which products are conceived, manufactured, transported, stored, marketed, sold, and consumed is the marketing channel orientation to marketing management. Marketing managers will not perform product development and manufacturing functions, but they must be a part of the planning that controls these functions in order to reflect the needs of the marketing channel. How to accomplish this important management task is structured step by step in this comprehensive, instructive and practical book devoted to the development and management of the marketing channel. The book starts with a pragmatic approach to the development of a marketing channel structure, the selection and motivation of channel participants and the adoption of management programs and methods to insure the marketing company can reach its objectives with the greatest efficiency. Section One presents the physical distribution and channel structure section. The second section is dedicated to the presentation of creative management methods, skills and systems of analysis. These methods are presented as a way to plan and implement a successful marketing channel management. The primary, full channel, management focus is directed to product and market management. It includes marketing program development, advertising, promotion, marketing planning, pricing strategies and product positioning. People management and methods of motivation embraces all marketing channel members from manufacturers, wholesalers, agents, and retailers to users or consumers. Special attention is given to key topics such as the management tasks involving the collection and analysis of marketing and sales statistics, forecasting and profit planning methods. Product pricing methods and positioning are also emphasized. Effective alternatives for management action to competitive promotions are directed to all levels of the marketing channel. The special needs of product and market managers, who have accepted broad responsibilities without the authority of position power to accomplish them, are accommodated with the Manager s Authority Profile. This is a method designed to provide these managers with the power to perform without the risk of conflict. The book concludes with what Paul Harvey would call the rest of the story. It is about the rest of the marketing channel participants we identify as competitors. The competitive analysis system presented incorporates an outline for the development of a unique competitive profile. It also offers a new competitive market share analysis process. This book is intended to be a complete marketing management reference for the development of physical distribution with the creation and management of marketing programs for the entire marketing channel. Nº de ref. de la librería APC9780899307800

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Russell W. McCalley
Editorial: ABC-CLIO, United States (1992)
ISBN 10: 0899307809 ISBN 13: 9780899307800
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Descripción ABC-CLIO, United States, 1992. Hardback. Estado de conservación: New. New.. Language: English . Brand New Book ***** Print on Demand *****. Managing the entire environment in which products are conceived, manufactured, transported, stored, marketed, sold, and consumed is the marketing channel orientation to marketing management. Marketing managers will not perform product development and manufacturing functions, but they must be a part of the planning that controls these functions in order to reflect the needs of the marketing channel. How to accomplish this important management task is structured step by step in this comprehensive, instructive and practical book devoted to the development and management of the marketing channel. The book starts with a pragmatic approach to the development of a marketing channel structure, the selection and motivation of channel participants and the adoption of management programs and methods to insure the marketing company can reach its objectives with the greatest efficiency. Section One presents the physical distribution and channel structure section. The second section is dedicated to the presentation of creative management methods, skills and systems of analysis. These methods are presented as a way to plan and implement a successful marketing channel management. The primary, full channel, management focus is directed to product and market management. It includes marketing program development, advertising, promotion, marketing planning, pricing strategies and product positioning. People management and methods of motivation embraces all marketing channel members from manufacturers, wholesalers, agents, and retailers to users or consumers. Special attention is given to key topics such as the management tasks involving the collection and analysis of marketing and sales statistics, forecasting and profit planning methods. Product pricing methods and positioning are also emphasized. Effective alternatives for management action to competitive promotions are directed to all levels of the marketing channel. The special needs of product and market managers, who have accepted broad responsibilities without the authority of position power to accomplish them, are accommodated with the Manager s Authority Profile. This is a method designed to provide these managers with the power to perform without the risk of conflict. The book concludes with what Paul Harvey would call the rest of the story. It is about the rest of the marketing channel participants we identify as competitors. The competitive analysis system presented incorporates an outline for the development of a unique competitive profile. It also offers a new competitive market share analysis process. This book is intended to be a complete marketing management reference for the development of physical distribution with the creation and management of marketing programs for the entire marketing channel. Nº de ref. de la librería APC9780899307800

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McCalley, Russell W.
Editorial: Praeger (2017)
ISBN 10: 0899307809 ISBN 13: 9780899307800
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Descripción Praeger, 2017. Hardcover. Estado de conservación: New. This item is printed on demand. Nº de ref. de la librería 0899307809

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Russell W. McCalley
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Descripción Estado de conservación: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería POD_9780899307800

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