Bob Tasca is, quite simply, the world's most effective practitioner of customer satisfaction. His accomplishments are astounding. His small Ford dealership is consistently among the world's best in sales volume, and industry executives from all over often visit in order to learn from his operation. Though he sells a generic product, Tasca has at times achieved the unheard-of feat of capturing 24 percent of his metro market, and he regularly sees 65 percent of his customers return -- triple the loyalty rate of his competitors.
In You Will Be Satisfied, he reveals how anyone, whether shoe salesman, software company middle manager or bookstore owner, can drive customer loyalty to dizzying heights. In the book's short, punchy chapters, real-life anecdotes and bulleted lessons, readers will find the knowledge and tools they need to send their sales soaring.
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"Customer service is not a destination, it's a continual journey," says automobile supersalesman Bob Tasca. In You WILL Be Satisfied, Tasca (with Peter Caldwell) shows the route he has taken from the opening of a Ford Motor dealership in tiny Rhode Island some 40 years ago to perennial designation as one of the world's top car dealers. He believes his unwavering focus on customer satisfaction, detailed here, can be applied successfully in any sales-related business.About the Author:
Bob Tasca has been in the automobile business for more than 50 years, achieving fame as a record-setting retailer and as an internationally known designer of high-performance cars (he is a member of the Drag Racing Hall of Fame). He also is active in community of Johnston, Rhode Island, helping to spearhead the revitalization of area schools.
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Descripción Harper Paperbacks, 1997. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0887308597
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