Serious Play: How the World's Best Companies Simulate to Innovate

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9780875848143: Serious Play: How the World's Best Companies Simulate to Innovate
Reseña del editor:

Serious Play is about serious work: how the world's leading companies model, prototype, and simulate to innovate. Increasingly, prototypes are the key platforms and models are the core media for managing risk and creating value. They allow for cost-effective creativity, encourage profitable improvisation, and inspire organizations to collaborate in unexpected ways. Serious Play is a crisply written handbook for product, process and project leaders who are determined to manage their innovation initiatives successfully.

As digital technologies for modeling and simulation offer more value for less money, they provoke fundamental challenges to organizational culture and design. MIT research associate Michael Schrage asserts that conventional wisdom surrounding innovation gets turned inside out: What innovative companies choose not to model often proves more important than what they do. Contrary to the popular assumption that innovative teams generate innovative prototypes, in fact innovative prototypes generate innovative teams. How innovators play with their models and simulations invariably matters far more than what they actually plan. In fact, Schrage shows why innovative firms cannot seriously plan unless they seriously play.

Drawing upon a range of companies as diverse as Walt Disney, Boeing, Merrill Lynch, General Electric, IBM, IDEO, Microsoft, Royal Dutch Shell, DaimlerChrysler and American Airlines, Schrage identifies the common patterns and practices that distinguish productive prototyping cultures from pathological ones. He explores the intimate connection between how leading innovators model reality and how they actually manage it. He examines prototyping failures as rigorously as he explains prototyping successes.

The essential message of Serious Play is that tomorrow's innovations will increasingly be the byproduct of how companies and their customers behave-and misbehave-around this new generation of models, prototypes, and simulations. The distinction between serious play and serious work dissolves as technology gives innovators ever-increasing opportunities to simulate and prototype their ideas. As the media for modeling radically change, so will the organizations that use them.

With real-world examples and engaging anecdotes, Schrage argues that the future of prototyping is the future of innovation. A User's Guide included in the book helps readers quickly take away the innovation practices profiled throughout. A landmark book by one of the most perceptive voices in the field of innovation, Serious Play will lay serious claim to the hearts and minds of forward-looking business managers.

Reseña del editor:

Successful innovation demands more than a good strategic plan; it requires creative improvisation. Much of the "serious play" that leads to breakthrough innovations is increasingly linked to experiments with models, prototypes, and simulations. As digital technology makes prototyping more cost-effective, serious play will soon lie at the heart of all innovation strategies, influencing how businesses define themselves and their markets. Author Michael Schrage is one of today's most widely recognized experts on the relationship between technology and work. In Serious Play, Schrage argues that the real value in building models comes less from the help they offer with troubleshooting and problem solving than from the insights they reveal about the organization itself. Technological models can actually change us--improving the way we communicate, collaborate, learn, and innovate. With real-world examples and engaging anecdotes, Schrage shows how companies such as Disney, Microsoft, Boeing, IDEO, and DaimlerChrysler use serious play with modeling technologies to facilitate the collaborative interactions that lead to innovation. A user's guide included with the book helps readers apply many of the innovation practices profiled throughout. A landmark book by one of the most perceptive voices in the field of innovation.

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Michael Schrage
Editorial: Harvard Business Review Press (1999)
ISBN 10: 0875848141 ISBN 13: 9780875848143
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Descripción Harvard Business Review Press, 1999. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0875848141

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Schrage, Michael
Editorial: Harvard Business Review Press (1999)
ISBN 10: 0875848141 ISBN 13: 9780875848143
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Descripción Harvard Business Review Press, 1999. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0875848141

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Schrage, Michael
Editorial: Harvard Business Review Press (1999)
ISBN 10: 0875848141 ISBN 13: 9780875848143
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Descripción Harvard Business Review Press, 1999. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110875848141

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Michael Schrage (Author) & Tom Peters (Frwd)
Editorial: Harvard Business School Publishing India Pvt. Ltd. (1999)
ISBN 10: 0875848141 ISBN 13: 9780875848143
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Descripción Harvard Business School Publishing India Pvt. Ltd., 1999. Hardcover. Estado de conservación: New. Increasingly, prototypes are the key platforms and models are the core media for managing risk and creating value. This title talks about how the world`s leading companies model, prototype, and simulate to innovate. With real-world examples and anecdotes, it argues that the future of prototyping is the future of innovation. Printed Pages: 244. Nº de ref. de la librería 73555

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5.

Michael Schrage (Author) & Tom Peters (Frwd)
Editorial: Harvard Business School Publishing India Pvt. Ltd. (1999)
ISBN 10: 0875848141 ISBN 13: 9780875848143
Nuevos Tapa dura Cantidad: > 20
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A - Z Books
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Descripción Harvard Business School Publishing India Pvt. Ltd., 1999. Hardcover. Estado de conservación: New. Increasingly, prototypes are the key platforms and models are the core media for managing risk and creating value. This title talks about how the world`s leading companies model, prototype, and simulate to innovate. With real-world examples and anecdotes, it argues that the future of prototyping is the future of innovation. Printed Pages: 244. Nº de ref. de la librería 73555

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EUR 42,81
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