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Book by Adrian J Slywotzky
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According to Slywotzky, value migration is the flow of economic and shareholder value away from an increasingly outmoded business design toward others that are better equipped to create utility for customers and profit for the company. This book describes the skills that managers will need to identify value shifts in their own industries and to craft the key moves that will determine their ability to achieve and sustain value growth.Contraportada:
Value Migration identifies for the first time a dramatic shift in the business landscape: new, aggressive, and successful companies have taken on the giants - and are winning. Companies like Microsoft, Nucor, Starbucks, and Southwest Air have captured growth in revenue, profits, and market value from previously dominant competitors like IBM, U.S. Steel, General Foods, and United Airlines. How have they done it? Not with new products or innovative technology, but with superior business designs. These upstarts, and some nimble incumbents like Merck, have each created a business design - how they select customers, differentiate their offerings, configure their resources, go to market, and capture value - based on a strategic understanding of their customers' highest priorities. Slywotzky charts the path of Value Migration from obsolete to new business designs and identifies seven patterns of Value Migration that every manager should know. He demonstrates the step-by-step process by which you can evaluate your own company's situation. He reveals the specific strategic tools you can use in any company in any industry to anticipate customer changes and then design a business that will capitalize on the inevitable migration of value.
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Descripción Harvard Business Review Press, 1995. Hardcover. Condición: New. Never used!. Nº de ref. del artículo: P110875846327
Descripción Harvard Business Review Press, 1995. Hardcover. Condición: New. Brand New!. Nº de ref. del artículo: VIB0875846327
Descripción Harvard Business Review Press, 1995. Hardcover. Condición: New. Nº de ref. del artículo: DADAX0875846327