Corporations are under increasing pressure from customers, investors, employees, legislators, banks, and insurance companies to embrace social and environmental responsibility. But Wall Street demands quarterly results, a stringent return on investment, and a short payback period. Up until now, there’s been very little evidence expressed in business language showing the benefits of the "triple bottom line" relevant to the short- and long-term priorities of senior executives. So how can these seemingly incompatible goals be accomplished at the same time?
Written in the pragmatic language of business leaders by a senior executive at Big Blue, The Sustainability Advantage shows that the business benefits of sustainable development strategies are quantifiable and real—and executives do not have to be tree-hugging environmental activists to reap these benefits.
Each of the seven sustainability strategies presented in this practical guide are easy to grasp, yet powerful enough to lead to significant business opportunities, from reducing hiring and retention costs and improving productivity, to decreasing expenses and increasing revenue and shareholder value. Executives will especially appreciate a unique spreadsheet into which they can insert their own data to see for themselves whether the business case for sustainable initiatives is a profitable one for their company.
· Ads in GreenMoney Journal, LOHAS Journal, Business Ethics
· National print review campaign
· National radio interviews
· Web publicity on greenbiz.com and others
· Direct mail to members of The World Business Council on Sustainable Development
· Course adoption campaign
Bob Willard recently retired from his senior executive position at IBM to pursue his commitment to sustainable development full-time. Over his 35 years at IBM, Willard was recognized with numerous awards for outstanding leadership, HR development, marketing and sales. He lives in Ontario, Canada.
Cannibals with Forks: The Triple Bottom Line of 21st Century Business
TP $21.95, 0-86571-392-8 · USA
"Sinopsis" puede pertenecer a otra edición de este libro.
Bob Willard is a leading expert on the business value of corporate sustainability strategies and has given hundreds of keynote presentations to corporations, consultants, academics, and non-governmental organizations. His first book, The Sustainability Advantage, was published with New Society in 2002, and his second book, The Next Sustainability Wave, was published in 2005.
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Descripción New Society Publishers. Hardcover. Estado de conservación: New. 0865714517 New book. Nº de ref. de la librería A9-303
Descripción New Society Publishers, 2002. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0865714517
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Descripción New Society Publishers, 2002. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0865714517
Descripción New Society Publishers, 2002. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110865714517
Descripción New Society Publishers. Hardcover. Estado de conservación: New. 0865714517 New Condition. Nº de ref. de la librería NEW6.1405386