Corporations are under increasing pressure from customers, investors, employees, legislators, banks, and insurance companies to embrace social and environmental responsibility. But Wall Street demands quarterly results, a stringent return on investment, and a short payback period. Up until now, there's been very little evidence expressed in business language showing the benefits of the 'triple bottom line' relevant to the short and long-term priorities of senior executives. So how can these seemingly incompatible goals be accomplished at the same time? Written in the pragmatic language of business leaders by a senior manager at Big Blue, The Sustainability Advantage shows that the business benefits of sustainable development strategies are quantifiable and real - and executives do not have to be tree-hugging environmental activists to reap these benefits. Each of the seven sustainability strategies presented in this practical guide are easy to grasp, yet powerful enough to lead to significant business opportunities, from reducing hiring and retention costs and improving productivity, to decreasing expenses and increasing revenue and shareholder value. Executives will especially appreciate a unique spreadsheet into which they can insert their own data to see for themselves whether the business case for sustainable initiatives is a profitable one for their company.About the Author:
Bob Willard recently retired from his senior management position at IBM to pursue his commitment to sustainable development full-time. Over his 35 years at IBM, Willard was recognised with numerous awards for outstanding leadership, HR development, marketing and sales. He lives in Ontario, Canada. John Elkington is co-author of the million-copy bestseller The Green Consumer Guide, Chairman of London-based SustainAbility, Europe's best respected sustainability consultancy firm, and a regular Guardian columnist and contributor to Harvard Business Review, Management Today, and Tomorrow Magazine.
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Descripción New Society Publishers, 2002. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0865714517
Descripción New Society Publishers, 2002. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Foreword; Introduction; The Proposal; Benefit 1: Easier Hiring of the Best Talent; Benefit 2: Higher Retention of Top Talent; Benefit 3: Increasing Employee Productivity; Benefit 4: Reduced Expenses in Manufacturing; Benefit 5: Reduced Expenses at Commercial Sites; Benefit 6: Increased Revenue/Market Share; Benefit 7: Reduced Risk, Easier Financing; Conclusion; Index. Nº de ref. de la librería ABE_book_new_0865714517
Descripción New Society Publishers, 2002. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0865714517
Descripción New Society Publishers, 2002. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110865714517
Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97808657145191.0