The Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age

3,52 valoración promedio
( 233 valoraciones por Goodreads )
 
9780857384270: The Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age
Críticas:

'Andrew Cracknell tells it like it was - the inside story of the men and women who kept Don Draper awake at night. Witty and invigorating' David Abbott.

'As someone who was in the ad business during the ''Mad Men'' years, Andrew Cracknell has really nailed it. He tells the inside story of the advertising business as only someone who's been right in the middle of it can. I enjoyed reading it, and I'm really looking forward to the day they make a movie out of it because there's a great movie here. I can only hope that George Clooney is around to play my part' Jerry Della Femina.

'I lived through half of what Andrew Cracknell writes about - and there's so much action on each page, my head was spinning. The Real Mad Men nails those days in real time - but take a valium before you read it. It's an eye-popping, roller-coaster ride, and the true story of the original Mad Men. Reading any chapter in Cracknell's book beats the hell out of watching a dozen segments of Mad Men' George Lois.

'Andrew Cracknell has accurately captured what many people called the Golden Age of Advertising - with its postwar milieu, strong personalities and creative philosophies - and pinned it to the wall like an exotic butterfly in a collection. Like the period, the book is fun' Ken Roman.

'...keeps some of that glamour (of Mad Men) as much as it argues for what the counterculture revolution did for advertising ... handsomely produced' Glasgow Herald.

'This handsome volume offers a celebratory oral history of the Manhattan advertising world in the 1950s and 1960s ... (Andrew Cracknell) writes with commendable zip ... Enjoyable' Guardian.

'an entertaining chronicle of the men, women and ideas that first persuaded Americans to part with their money' Good Book Guide.

'Cracknell's book is a sensuous beast. It exudes gloss ... much like a good advertisement, the book successfully informs, entertains and pleases the eye' TLS.

Reseña del editor:

In New York City in the late 1950s and the 1960s - the era and location of TV's Mad Men - advertising went through a revolution. In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant and artistic social scene. In many ways they were similar to Don Draper, Roger Sterling and Peggy Olsen: confident, driven and ambitious, they lived the three-martini life and worked the machine to their advantage. Also clever, creative and streetwise, they outclassed and outthought the old advertising establishment, implementing a new way of thinking and behaving which spread across the newspapers, magazines and TV screens of America and beyond. The story of modern advertising starts here, with these real Mad Men - and women - of Madison Avenue who created the most radical and influential advertising ever, transforming the methods, practice and execution of the business. Their legacy still resounds in the industry today. How did this golden age of advertising happen? It is a remarkable, inspiring story of creativity, ingenuity and larger than life personalities who made it up as they went along.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: EUR 4,74
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Andrew Cracknell
ISBN 10: 0857384279 ISBN 13: 9780857384270
Nuevos Cantidad: 4
Librería
Start At Page 1
(Emneth, WIsbech, NFK, Reino Unido)
Valoración
[?]

Descripción Estado de conservación: New. Nº de ref. de la librería 9780857384270

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,23
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,74
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Andrew Cracknell
Editorial: Quercus Publishing Plc (2011)
ISBN 10: 0857384279 ISBN 13: 9780857384270
Nuevos Paperback Cantidad: 1
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
[?]

Descripción Quercus Publishing Plc, 2011. Paperback. Estado de conservación: Brand New. 9.57x6.77x0.71 inches. In Stock. Nº de ref. de la librería zk0857384279

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,53
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,94
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Cracknell, Andrew
Editorial: Quercus (2011)
ISBN 10: 0857384279 ISBN 13: 9780857384270
Nuevos Paperback Cantidad: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Quercus, 2011. Paperback. Estado de conservación: New. Nº de ref. de la librería P110857384279

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 49,94
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,66
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Cracknell, Andrew
Editorial: Quercus (2011)
ISBN 10: 0857384279 ISBN 13: 9780857384270
Nuevos Paperback Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción Quercus, 2011. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0857384279

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 79,60
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,55
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Cracknell, Andrew
Editorial: Quercus (2011)
ISBN 10: 0857384279 ISBN 13: 9780857384270
Nuevos Paperback Cantidad: 1
Librería
Booked Again
(Summit, NJ, Estados Unidos de America)
Valoración
[?]

Descripción Quercus, 2011. Paperback. Estado de conservación: New. New item. Nº de ref. de la librería QX-214-97-2028802

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 113,59
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 8,90
A Estados Unidos de America
Destinos, gastos y plazos de envío