Invest in the Best: How to Build a Substantial Long-Term Capital by Investing Only in the Best Companies - Tapa dura

When I met Keith Ashworth-Lord more than 15 years ago, he really had all of the qualities that a young Warren Buffett had. Patience, discipline and that ability to really look at an investment like he was going to buy the whole company. He could and would dig in to the management, financials, you name it. I had trademarked Buffettology in 1997, knowing it would be a good investing brand. Keith is the only person I ever gave a licence to use the brand and we are glad that we did. Does he stay on the straight and narrow? As difficult as the last few years have been for investors and finding investments, I would say that the fact the ConBrio Sanford Deland UK Buffettology Fund has received multiple awards and is among the top 100 funds says it all. Great job Keith, now just another 50 years! --Mary Buffett, CEO/Founder, Buffett Enterprises, Inc. I know of no one on either side of the Atlantic who has embodied the investment methodology of Warren Buffett better than Keith Ashworth-Lord. As far as I am concerned he is the Warren Buffett of the UK. And he has written an absolutely wonderful investment book that is seriously worth reading and rereading. I put it right up there some of the best books on value investing ever written, including Benjamin Graham's The Intelligent Investor and my very own Buffettology. If you read only one book on investing this year, I highly recommend that it be Keith's book Invest in the Best it's what we here in the States call a real money maker! --David Clark, Co-author, Buffettology A thoughtful, reliable, and pithy adaptation of the value investing tradition Warren Buffett popularized. Ideally suited for the serious investor as well for managers who care about what such investors think. --Lawrence A. Cunningham, Editor, The Essays of Warren Buffett, Professor, George Washington University This book gives a fascinating insight into a fund that's unashamedly devoted to applying Warren Buffett's philosophy to the UK stock market. It will appeal to investors who want to develop their investment style and strategy. --Moira O'Neill, Editor, Moneywise Fascinating insight into how a professional investor finds great businesses that should stand the test of time. A must-read for anyone with aspirations of becoming a professional investor. --Kyle Caldwell, deputy editor of Money Observer Using the stock selection skills that he, and others, have developed over many years Keith Ashworth-Lord has built an impressive performance record as a fund manager. In this practical book Keith describes the key factors that a company must possess before qualifying for inclusion in his portfolio and how he establishes the price that he should pay for their shares. Keith s down to earth style and his enthusiasm make this book accessible to all long-term value investors. --Peter Knapton, Formerly Director of Charities, Pooled Pensions & Consultants, M&G Investments Keith Ashworth-Lord's Invest in the Best is a superb description of his take on Warren Buffett and Charles Munger's methods for finding the enduring characteristics of a successful business. Among those methods are the strengths and competitive advantages of the business, the business cash generation potential, and the certainty of future earnings -- even before consideration of value and price. Andrew Kilpatrick, Author, Of Permanent Value: The Story of Warren Buffett If you want to master the principles of success in any field, find what has worked best in the past, then customise it. In 1998, Keith and I discovered Buffettology by Mary Buffett and David Clark. We read it over and over and over. After that, life analysing the intrinsic value of companies and evaluating their worth relative to their stock market price, was never the same again. Keith has since become a Master Exponent of the best investment blueprint there is. His success with the UK Buffettology Fund proves it conclusively. Invest in the Best is the workshop manual behind one of Britain's best-performing funds. Together, they are all you will ever need to become a success yourself in the field of investment. Jeremy Utton, Founder, Analyst, Founder and CEO, Prospero

The book will concentrate on the investment style of Business Perspective Investing, as practiced by Benjamin Graham and Warren Buffett. It will take the reader through the realisation that the thought process involved when buying shares in a company is no different to buying the company in its entirety. Beginning with how to assess the quality of a business, it will explain and illustrate with examples what to look for in company accounts, how to determine the value drivers of a business, the strength of its franchise and how to interpret key financial ratios and performance indicators. It will discuss the ideal characteristics of a business worthy of investment so that the reader will develop a mental checklist of what to look out for. Next, the book will set out a number of valuation methods to determine the likely economic worth of a company. It is against this estimate that a judgement can be made as to whether the share price offers good value. The book will conclude with thoughts on portfolio construction, in particular Focus Investing, where a concentrated approach is taken, and legitimate reasons for deciding to sell a holding.Throughout, the emphasis will be on the methodology used to manage the SDL UK Buffettology Fund.