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Robert Kelsey is author of Capstone's bestselling What's Stopping You? exploring why smart people failed to reach their potential. He has gone on to sell over 64,000 copies across three What's Stopping You? titles.
Robert Kelsey is CEO of Moorgate Communications, a financial PR agency, and was previously CEO of Metrocube, a start-up incubator located in London's fashionable "City-fringes". He trained as a financial journalist before becoming an investment banker and a now an entrepreneur, running his successful PR agency.
Yet Kelsey remains and perennial outsider. From a rebellious childhood to an adulthood of pursuing a series of unsuitable careers, he has had a lifetime of failing to settle into any group activities, yet lacking the confidence, guile or know-how to profitably "rebel". Kelsey has developed an enormous insight into both the root causes of alienation and the all-encompassing negative consequences.

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Do you lack confidence or self belief?

Join the club. Millions of otherwise smart people lack the confidence to achieve their full potential – at work, in their careers and even in their personal pursuits. Yet confidence isn’t something that can be conjured from motivational exercises or via quick-fix techniques.

Confidence is something you must build for yourself. It takes planning and action, deciding where you want to gain confidence and how it must be won. It will require courage, optimism and resilience.

In this follow-up to his international bestseller What’s Stopping You? Robert Kelsey offers a deep understanding of confidence, suing extensive research analysis, as well his own experiences, to help you to:

• Identify the truth about confidence – its root causes, as well as the damaging self beliefs that generate poor confidence
• Accept who you are, while planning your path towards confidence through achievement
• Understanding the myths around confidence, such as the need to be outgoing or to have talent
• Overcome the most common barrier to strong confidence: other people
• Deal with other barriers to confidence such as shyness, anxiety, stress, prefudice and even hubris

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What's Stopping You Being More Confident

John Wiley & Sons

Chapter One

No one gives you confidence. It's not a gift – perhaps bestowed by a guru or mentor, or even a higher power. And it's not innate. It's something you develop, almost from the day you're born. That said, significant others can play a major role in determining whether you develop strong confidence, or whether – like me – you become under-con dent. Impatient parents, critical siblings, inept teachers: all can turn the impressionable and mouldable young child into someone lacking the basic tools for confidence (see Part Two). Yet this doesn't condemn us. It just means we have to develop the required attributes for confidence as adults. Of course, this is a deliberate endeavour and therefore a much harder pursuit. Nonetheless, confidence can be learnt.

Of the significant others I list, all three have a role in my story. Outwardly, mine was a normal upbringing in a typical 1960s-built exurban cul-de-sac on the edge of a 'village' (in fact a series of housing estates) in a dull Essex commuter town. My parents were typical of the area: two cars, two incomes, two children – in fact, doing rather nicely a generation on from their bombed-out East End heritage. Yet my family was divided. Dad played favourites, making my sister the apple of his eye: a position of power that con rmed my status as the 'annoying little brother'.

As we shall see, such a status provides the under-con dent with their 'scripts' for life. Certainly, my script was written early on, with my mother's attempts at protecting me from both my father's and sister's disdain exaggerating the family divisions. These became a chasm when the family split, with my father and sister going to live in a different cul-de-sac in a different patchwork of housing estates.

Yet, within a year they were back. And the script (which had been temporarily converted into the 'uncontrollable tearaway') resumed, though with my crimes broadening to include relationships beyond the house. My sister's friends, local hardnuts keen to win her favours, even my peers at school, all took their cues from my family dynamic – furthering my self-doubt. Indeed, by my teens my poor confidence was deeply rooted: so deep that I failed to develop an awareness of social norms. In fact, I constantly transgressed norms – often generating poor reactions without even realizing why. I was personally inept and verbally clumsy, with each faux pas compounding my poor confidence.

Supports for poor confidence

Geography didn't help. Our cul-de-sac was away from the others in the village – a distance from the housing estates full of normal children happily playing together. I was constantly on the edge of the gang. I felt marginalized – an outsider. And this led to further problematic behaviour as I tried to ingratiate myself (including shop-lifting and minor vandalism). Soon the local mothers despised me, which meant I became defensive – rude even – and further isolated.

Yet my father remained the key figure, and the one sending the clearest signals of rejection. Doting on the eldest – especially a daughter – is perhaps an inevitable and therefore forgivable trait for a man with no siblings of his own and with a strained upbringing involving a five-year abandonment when evacuated. This may have made him resentful towards my childhood comforts, or he may have had an anachronistic view of discipline and boys (even for the 1970s). Whatever the cause, when contrasted with my sister's treatment, I look back and observe an emotional neglect that left me bewildered, paranoid and, of course, deeply lacking in confidence.

As for the teachers – they should have known better. This was not a deprived area, although my own difficulties revolved around the fact I favoured more creative pursuits and disliked formal learning, which the low-grade teachers couldn't accommodate – especially when the lessons seemed so geared towards the well-behaved girls.

In fact, as a late-July baby I was potentially two years educationally adrift from the brightest girls in the class. Constantly behind, I again developed behavioural issues that meant I became disliked by the teachers (who were also local and therefore in tune with the views of the village) – to the point where I was falsely blamed for more serious incidents of vandalism, with the inevitable results for my embattled self-esteem.

A life sentence

While a distressing story for a child, however, it hardly stacks up as a justification for a lifetime disabled by poor confidence. It even reads as a pathetic self-justification for low attainment: a grown man unable to escape the scripts of his childhood – condemned to remain a small boy that's forever trapped in a place where he's misunderstood, disliked and emotionally neglected. Where's the abuse, the violence, the war or poverty?

But normality is the narrative for most lives in Britain and other developed countries. And poor confidence is as much bred among the carpet and curtains of suburbia as the dirt and deprivation of poverty. We should all be happy and well-adjusted, shouldn't we? So if we're not – well – the fault must be ours, which only compounds the divide between the haves and have-nots when it comes to confidence: adding guilt, confusion and isolation to our fear and timidity.

While the con dent excel, the under-con dent flounder in a sea of insecurities – blamed for our misfortunes often by the very people who robbed us of our confidence. While we struggle to be understood, they fall back on platitudes such as 'get over it' or 'buck up' or 'you don't know how lucky you are': all of which add layers of self-loathing to our confirmed and deepening lack of confidence. While one group have their confidence constantly reaffirmed, the other have to suffer silently – with their doubts and uncertainty hidden or masked through avoidance tactics that can encompass a range of marginal behaviours.

We can become the swot or the giver – existing only to please others. Or we can be the rebel pretending not to care. Yet these are the better responses. Anger, depression, violence or deviant behaviour – all can mask deeply-held insecurities when it comes to confidence. Certainly, the under-con dent suffer more anxiety and stress than their con dent peers, and endure higher incidents of mental illness. They're also more likely to divorce (or never marry), be made redundant, drop out of education, become destitute, develop dependencies on drugs and alcohol, become overweight and therefore more prone to heart disease, smoke (making them more prone to cancer), have major accidents, commit suicide or be convicted of a crime. Their life is nastier – brutish even – and their life-expectancy shorter. Meanwhile, they have to live with the nagging guilt that, somehow, this is their fault and, therefore, no more than they deserve.

Being under-con dent can feel like a life (and sometimes a death) sentence – and one unlikely to find release via the strident and dismissive maxims of the con dent.

Replaying the scripts of childhood

Yet there is hope. As stated, there's nothing innate about confidence. We can change, although we first need to understand our condition. As shown by my own case, it's most likely the nuances of those early relationships that drive the gulf between those with and without confidence. Our confidence (or otherwise) is developed in the tiny power plays between parent and child, between siblings or peers, and between teacher and pupil. It's these early experiences that create the context for our later relationships, and just about everything else.

'How we react to our friends as well as who we pick as a lover, our abilities and interests at work, in fact almost everything about our psychology as an adult is continually re ecting our childhood in our day-to-day, moment-by-moment experience,' writes Oliver James in his widely acclaimed book on family survival called They F *** You Up (2002).

We live out the drama of our childhoods again and again – playing the same role, finding the same characters, forcing them (and ourselves) into the same responses: hence James' use of the word 'script' when describing these early power plays. Our scripts trap us, seemingly forever, on a destructive and dizzying roundabout of triggered reactions – generating familiar results over and over until no relationship seems complete until it becomes aligned with our primary childhood dynamic.

My fear of rejection, my poor confidence with the opposite sex, my defensiveness with authority figures – and my propensity to see attack when there was only mild rebuke (or even positive advice) – all come from my early relationships with my father, my sister, my peers and those village-school teachers. Everyone I come into contact with plays one of those key roles: if not immediately, then eventually.

Same parents, different parenting

Of course, while conditioning is important, we also genetically inherit personality traits from our parents: don't we? Well, not according to James, who states that our personality is almost entirely influenced by our early experiences, not our genes.

'The pattern of electricity and chemistry which makes the thoughts and feelings in each person's brain unique is hugely influenced by the way that person was related to in early childhood,' he writes.

Using depression as an example he notes that 'if one's mother was depressed, the thoughts and feelings that this engendered become established as measurably different electro-chemical patterns in the frontal lobes of the right side of the brain. Psychologists know that these patterns are not inherited because they are absent at birth, and only show up if the mother behaves in a depressed fashion when relating to the child'.

James also states that the earlier these patterns are established the harder they are to shift, and that – of course – these psychological dysfunctions go far wider than depression: encompassing feelings of anxiety, stress, defensiveness and rejection (all cued up from those early relationships and experiences). And while experiences in our teenage years – and even adulthood – are also important, it's our first six years that set the pattern, says James, meaning that our personality is hardwired during the period we are least able to in influence it.

Indeed, this would explain why I'm now so different to my sister. Although physically in the same house at the same time, we were brought up by different parents. My sister was daddy's girl, constantly being reassured by his love, while I was verbally and sometimes physically rejected. He was a quiet, measured and inwardly-assured man, which hugely in influenced my sister who also became quiet, measured and inwardly assured. Meanwhile, I was noisy, erratic and under-confident – with the noise explained as the 'annoying little brother' vying for attention.

'Each parent treats each child so differently that they might as well have been raised in completely different families,' says James. 'Believe it or not, our uniqueness has far more to do with that than with our genes.'

Playing favourites

Recent support for this view comes from psychologist Jeffrey Kluger, author of The Sibling Effect: What the Bonds Among Brothers and Sisters Reveal About Us (2011).

'It's one of the worst-kept secrets of family life that all parents have a preferred son or daughter,' he says (in an article for Time magazine), 'and the rules for acknowledging it are the same everywhere: the favoured kids recognize their status and keep quiet about it ... the unfavoured kids howl about it like wounded cats. And on pain of death, the parents deny it all.'

Kluger cites a study of 384 sibling pairs and parents undertaken by Catherine Conger at the University of California. Over three years she questioned them about their relationships and concluded that 65 percent of mothers and 70 percent of fathers exhibited a preference for one child, usually the older one.

'And those numbers are almost certainly lowballs,' says Kluger, 'since parents try especially hard to mask their preferences when a researcher is watching.'

According to Kluger, zoologists often observe favouritism among animals (again, usually towards the larger or older offspring), often with fatal consequences: penguins removing the smaller eggs in order to concentrate on the largest; eagles allowing the largest chick to eat the smaller ones – the examples go on and on.

'The function of the second chick is insurance,' says Douglas Mock, a professor of zoology at the University of Oklahoma (quoted by Kluger). 'If the first chick is healthy, the policy is cancelled.'

And the impact on confidence is obvious. Favoured children grow up with higher levels of self-esteem and therefore more confidence, with the reverse also true of less favoured siblings.

'Kids who feel less loved than another sibling have a higher risk of developing anxiety, depression and low-self-esteem,' says Kluger, with poor confidence its inevitable manifestation.

Winner takes all

Of course, it's not just favoured siblings or neglectful parents that provide the roots for poor confidence, although it's certainly a common cause. Being the fat kid, or the small kid, or the gangly ginger thick kid (or the swot, come to that): all can single us out at home or school or in the street as beyond the mainstream. We are the outcast – the specimen to be sacrificed when the food runs out or the boat sinks or the gods require it.

We may be terrible at sports (I was). We may be profoundly unmusical (that was also me). Or we may be poor at formal studies (yes, that too). In fact, we may have lacked any prop for developing childhood confidence – not least because our low confidence meant our view of skill acquisition was the opposite of the con dent child's. They had con dence, so approached tasks in the expectation of acquiring the reward from learning new skills (praise being a key one). Meanwhile, the under-con dent child assumes failure as the likely outcome from any attempt at skill acquisition (with humiliation the likely result), which leads us to behave in ways that make failure almost certain – largely because we look for ways of avoiding participation.

This is a winner-takes-all scenario, or more likely a loser-loses-all. It's also a contrivance that we must reverse if we're not to spend our entire lives in the purgatory of poor confidence. A poor confidence, what's more, that will potentially destroy our career prospects, disable our relationships (with peers, partners, seniors, juniors and even our children), erode our happiness, and wreck our well-being.

Confidence is the lifeblood of self-esteem: both its cause and a result. It therefore cannot be ignored by anyone reaching adulthood and thinking there's a de cit in this respect. It's something we must tackle – head on – if we're to avoid a life filled with foreboding, angst, disappointment, distress and sadness.

The underlying malaise – low-self-esteem

Of course, what's wrong is not poor confidence, which is just a symptom (although a crucial one). The underlying malaise is low self-esteem. And it's here we must start our journey towards redemption.

'If ... you feel your true self to be weak, inadequate, inferior or lacking in some way,' writes Melanie Fennell in her bestselling book Overcoming Low Self-Esteem (1999),'if you are troubled by uncertainty and self-doubt, if your thoughts about yourself are often unkind and critical, or if you have difficulty in feeling that you have any true worth or entitlement to the good things in life, these are the signs that your self-esteem is low. And low self-esteem may be having a painful and damaging effect on your life.'

Self-esteem is concerned with the judgements and evaluations we have of ourselves. We present these judgements as facts that brook no debate – that's just how we are, which results in us interpreting every event in our life as supporting evidence for our negative self-beliefs.

'Actually, however, they are more likely to be opinions than facts,' says Fennell. 'Summary statements or conclusions you have come to about yourself, based on the experiences you have had in your life, and in particular the message you have received about the kind of person you

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Excerpted from What's Stopping You Being More Confidentby Robert Kelsey Copyright © 2013 by John Wiley & Sons, Ltd. Excerpted by permission of John Wiley & Sons. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
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