This is Social Commerce: Turning Social Media into Sales

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9780857082411: This is Social Commerce: Turning Social Media into Sales

The first book to market on the hottest topic on the web

Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage – you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success.

Includes:

  • Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook
  • Building a loyal community who will keep coming back and buying from you
  • How to offer superb customer service to your social media consumers
  • Developing new product especially for this new environment
  • Measuring your ROI

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From the Back Cover:

Everyone in business is switched on the using social media, but how can you turn this into sales? This is Social Commerce sows you how.

Social commerce is all about enabling sales transactions through social media. That might take the form of a commerce page on Facebook where people can buy your product without leaving the comfort of their favourite social network, or tapping into collective buying power through Groupon. The social commerce possibilities are endless.

But it's not just about selling, you need to engage your customers too. It's only when you add value to customers' shopping experience and develop your brand and products from their feedback, that you'll start to shift the needle on your bottom line.

Make sure you're selling where the social media generation want to buy.

Exploring and trying out all the social commerce options can be expensive and exhausting, but it doesn't have to be. There are many cost effective ways to dive in and get it off the ground quickly. This is Social Commerce shows you exactly what you need to be doing and where.

With simple, practical steps and real life stories from businesses of all sizes, you'll soon be up to speed on the possibilities of social commerce and have access to a range of tactics that will help you transform your social media activity into sales.

About the Author:

Guy Clapperton is a journalist, broadcaster and speaker on business issues and all things digital in the press. He has spoken on social media all over the world since the release of his last book, This is Social Media.

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Guy Clapperton
Editorial: John Wiley and Sons Ltd, United Kingdom (2012)
ISBN 10: 0857082418 ISBN 13: 9780857082411
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Descripción John Wiley and Sons Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means.and how to do it. Social media has moved on, it s not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: * Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook * Building a loyal community who will keep coming back and buying from you * How to offer superb customer service to your social media consumers * Developing new product especially for this new environment * Measuring your ROI. Nº de ref. de la librería AAH9780857082411

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Descripción Capstone, 2012. Paperback. Estado de conservación: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Nº de ref. de la librería mon0000315922

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Descripción John Wiley and Sons Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means.and how to do it. Social media has moved on, it s not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: * Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook * Building a loyal community who will keep coming back and buying from you * How to offer superb customer service to your social media consumers * Developing new product especially for this new environment * Measuring your ROI. Nº de ref. de la librería AAH9780857082411

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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97808570824110000000

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Descripción Capstone 2012-02-03, Chichester, 2012. paperback. Estado de conservación: New. Nº de ref. de la librería 9780857082411

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Descripción John Wiley and Sons Ltd. Paperback. Estado de conservación: new. BRAND NEW, This is Social Commerce: Turning Social Media into Sales, Guy Clapperton, The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means.and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage - you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: * Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook * Building a loyal community who will keep coming back and buying from you * How to offer superb customer service to your social media consumers * Developing new product especially for this new environment * Measuring your ROI. Nº de ref. de la librería B9780857082411

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Descripción Capstone, 2012. Estado de conservación: New. The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means. and how to do it. Num Pages: 186 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 211 x 173 x 10. Weight in Grams: 358. . 2012. 1st Edition. Paperback. . . . . . Nº de ref. de la librería V9780857082411

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Descripción Capstone. PAPERBACK. Estado de conservación: New. 0857082418 *BRAND NEW* Ships Same Day or Next!. Nº de ref. de la librería NATARAJB1FI932798

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Descripción Capstone. Estado de conservación: New. The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means. and how to do it. Num Pages: 186 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 211 x 173 x 10. Weight in Grams: 358. . 2012. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780857082411

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Descripción Wiley John + Sons, 2012. Estado de conservación: New. Nº de ref. de la librería GH9780857082411

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