Qualitative Consumer and Marketing Research

3,6 valoración promedio
( 5 valoraciones por Goodreads )
 
9780857027672: Qualitative Consumer and Marketing Research

Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Russell Belk is Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University. He is past president of the International Association of Marketing and Development, and is a fellow, past president, and Film Festival co-founder in the Association for Consumer Research. He also co-initiated the Consumer Behavior Odyssey and the Consumer Culture Theory Conference, two key events in qualitative consumer research. He received the Paul D. Converse Award and the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research.

Review:

'From the epicentre of academic qualitative research within business schools, the advice of this seasoned Schulich team will help students and managers sharpen workbench skills and attain deeper insights in the quest to understand and influence consumers worldwide' -
John F. Sherry
Professor of Marketing, University of Notre Dame

'Qualitative Consumer and Marketing Research is an accessible, conceptually substantial and practical guide to qualitative research. Written by eminent qualitative researchers from one of the world's leading school's of Consumer Culture Theory, the book provide a substantial introduction to all elements of the research process, including design, analysis and presentation. A particular strength of the book is the advice that it gives on getting your qualitative research noticed, accepted and published' -
Andrea Davies
Senior Lecturer in Marketing, University of Leicester

'Written by three leading experts in the field of qualitative research, this book fills in a long-existing gap in the qualitative consumer and marketing research literature. It is very insightful, well structured, rich on practical applications, and written in an easy-to-read style. It successfully integrates established and innovative approaches for capturing, processing and presenting data. This is an excellent book appealing to a wide audience of readers' -
Elena Millan
Lecturer in Consumer Research and Marketing, University of Reading

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Russell W. Belk, Eileen Fischer, Robert Kozinets
Editorial: Sage Publications Ltd, United Kingdom (2012)
ISBN 10: 0857027670 ISBN 13: 9780857027672
Nuevos Paperback Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Sage Publications Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. Language: English . Brand New Book. Electronic Inspection Copy available for instructors here - How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others. Nº de ref. de la librería AAZ9780857027672

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 35,73
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Russell W. Belk, Eileen Fischer, Robert V Kozinets
Editorial: SAGE Publications Ltd 2012-12-14 (2012)
ISBN 10: 0857027670 ISBN 13: 9780857027672
Nuevos Cantidad: 5
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción SAGE Publications Ltd 2012-12-14, 2012. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-SGE-00000597

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 32,37
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Russell W. Belk, Eileen Fischer, Robert Kozinets
Editorial: Sage Publications Ltd, United Kingdom (2012)
ISBN 10: 0857027670 ISBN 13: 9780857027672
Nuevos Paperback Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Sage Publications Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. Language: English . Brand New Book. Electronic Inspection Copy available for instructors here - How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others. Nº de ref. de la librería AAZ9780857027672

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 35,90
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Kozinets, Robert V.;fischer, Eileen;belk, Russell W.
ISBN 10: 0857027670 ISBN 13: 9780857027672
Nuevos Cantidad: 5
Librería
GreatBookPrices
(Columbia, MD, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Nº de ref. de la librería 18619451-n

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 33,78
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,25
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Russell W. Belk, Eileen Fischer, Robert V Kozinets
Editorial: SAGE Publications Ltd 2012-12-14 (2012)
ISBN 10: 0857027670 ISBN 13: 9780857027672
Nuevos Cantidad: 5
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción SAGE Publications Ltd 2012-12-14, 2012. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-04945537

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 34,30
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Belk, Russell W.
Editorial: SAGE Publications Ltd (2012)
ISBN 10: 0857027670 ISBN 13: 9780857027672
Nuevos Cantidad: > 20
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción SAGE Publications Ltd, 2012. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FJ-9780857027672

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 28,45
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,21
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Russell W. Belk, Eileen Fischer, Robert Kozinets
Editorial: SAGE Publications 2012-12-14, Los Angeles, [California] (2012)
ISBN 10: 0857027670 ISBN 13: 9780857027672
Nuevos paperback Cantidad: > 20
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción SAGE Publications 2012-12-14, Los Angeles, [California], 2012. paperback. Estado de conservación: New. Nº de ref. de la librería 9780857027672

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 31,95
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,81
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Russell W. Belk
Editorial: Sage Publications Ltd
ISBN 10: 0857027670 ISBN 13: 9780857027672
Nuevos Paperback Cantidad: > 20
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción Sage Publications Ltd. Paperback. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9780857027672

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 30,97
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,87
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Belk, Russell W., Fischer, Eileen, Kozinets, Robert V
Editorial: SAGE Publications Ltd (2012)
ISBN 10: 0857027670 ISBN 13: 9780857027672
Nuevos Tapa blanda Cantidad: > 20
Librería
Valoración
[?]

Descripción SAGE Publications Ltd, 2012. Estado de conservación: New. 2012. Paperback. Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research. Num Pages: 240 pages, illustrations. BIC Classification: KJMV7; KJSM. Category: (U) Tertiary Education (US: College). Dimension: 241 x 170 x 13. Weight in Grams: 418. . . . . . . Nº de ref. de la librería V9780857027672

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 40,44
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Irlanda a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Russell W. Belk; Eileen Fischer; Robert Kozinets
ISBN 10: 0857027670 ISBN 13: 9780857027672
Nuevos Cantidad: 3
Librería
Speedy Hen LLC
(Sunrise, FL, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Bookseller Inventory # ST0857027670. Nº de ref. de la librería ST0857027670

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 41,50
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda