Qualitative Consumer and Marketing Research

4 valoración promedio
( 13 valoraciones por Goodreads )
 
9780857027665: Qualitative Consumer and Marketing Research
Ver todas las copias de esta edición ISBN.
 
 
Críticas:

'From the epicentre of academic qualitative research within business schools, the advice of this seasoned Schulich team will help students and managers sharpen workbench skills and attain deeper insights in the quest to understand and influence consumers worldwide' -
John F. Sherry
Professor of Marketing, University of Notre Dame

'Qualitative Consumer and Marketing Research is an accessible, conceptually substantial and practical guide to qualitative research. Written by eminent qualitative researchers from one of the world’s leading school’s of Consumer Culture Theory, the book provide a substantial introduction to all elements of the research process, including design, analysis and presentation. A particular strength of the book is the advice that it gives on getting your qualitative research noticed, accepted and published' -
Andrea Davies
Senior Lecturer in Marketing, University of Leicester

'Written by three leading experts in the field of qualitative research, this book fills in a long-existing gap in the qualitative consumer and marketing research literature. It is very insightful, well structured, rich on practical applications, and written in an easy-to-read style. It successfully integrates established and innovative approaches for capturing, processing and presenting data. This is an excellent book appealing to a wide audience of readers' -
Elena Millan
Lecturer in Consumer Research and Marketing, University of Reading

Reseña del editor:

Electronic Inspection Copy available for instructors here

- How is qualitative marketing and consumer research conducted today?

- What is rigorous research in this field?

- What are the new, cutting edge techniques?

 

Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research.

Whatever your background, this book will help you become a better researcher and help your research come alive for others.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver este artículo

Gastos de envío: EUR 2,36
A Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Otras ediciones populares con el mismo título

9780857027672: Qualitative Consumer and Marketing Research

Edición Destacada

ISBN 10:  0857027670 ISBN 13:  9780857027672
Editorial: SAGE Publications Ltd, 2012
Tapa blanda

Los mejores resultados en AbeBooks

1.

Kozinets, Robert V.;fischer, Eileen;belk, Russell W.
ISBN 10: 0857027662 ISBN 13: 9780857027665
Nuevo Cantidad disponible: 5
Librería
GreatBookPrices
(Columbia, MD, Estados Unidos de America)

Descripción Condición: New. Nº de ref. del artículo: 18619142-n

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 98,19
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,36
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Russell W. Belk, Eileen Fischer, Robert Kozinets
Publicado por Sage Publications Ltd, United Kingdom (2012)
ISBN 10: 0857027662 ISBN 13: 9780857027665
Nuevo Tapa dura Cantidad disponible: 1
Librería
Book Depository International
(London, Reino Unido)

Descripción Sage Publications Ltd, United Kingdom, 2012. Hardback. Condición: New. Language: English. Brand new Book. Electronic Inspection Copy available for instructors here- How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others. Nº de ref. del artículo: AAX9780857027665

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 100,63
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Russell Belk
Publicado por SAGE Publications Ltd (2012)
ISBN 10: 0857027662 ISBN 13: 9780857027665
Nuevo Cantidad disponible: 4
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)

Descripción SAGE Publications Ltd, 2012. HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: FJ-9780857027665

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 101,92
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Russell W. Belk, Eileen Fischer, Robert Kozinets
Publicado por Sage Publications Ltd, United Kingdom (2012)
ISBN 10: 0857027662 ISBN 13: 9780857027665
Nuevo Tapa dura Cantidad disponible: 1
Librería
The Book Depository
(London, Reino Unido)

Descripción Sage Publications Ltd, United Kingdom, 2012. Hardback. Condición: New. Language: English. Brand new Book. Electronic Inspection Copy available for instructors here- How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others. Nº de ref. del artículo: AAX9780857027665

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 102,77
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Russell Belk
Publicado por SAGE Publications Ltd (2012)
ISBN 10: 0857027662 ISBN 13: 9780857027665
Nuevo Cantidad disponible: 4
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)

Descripción SAGE Publications Ltd, 2012. HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: FJ-9780857027665

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 98,71
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,02
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

RUSSELL W. BELK~EILEEN FISCHER~ROBERT V KOZINETS
Publicado por SAGE Publications Ltd (2012)
ISBN 10: 0857027662 ISBN 13: 9780857027665
Nuevo Tapa dura Cantidad disponible: 1
Librería
Herb Tandree Philosophy Books
(Stroud, GLOS, Reino Unido)

Descripción SAGE Publications Ltd, 2012. Hardback. Condición: NEW. 9780857027665 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Nº de ref. del artículo: HTANDREE01657481

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 125,32
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 9,64
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío