Yield management was invented by the American airline industry in the 1970s, and has evolved from a highly specialised concept into one of the most commonly used pricing tools around the world. It is now used globally by all airlines, by the vast majority of hotels, and is becoming popular in many other industries. This text explains, outlines and illustrates the principles of yield management. The second edition contains new chapters on the areas in which yield management has caught on since initial publication, including railway pricing, sports event pricing, and more.
"Sinopsis" puede pertenecer a otra edición de este libro.
Introduction. Part I: The Principle of Yield Management. A Strategic Approach to Yield Management. Economic Theory of Pricing for the Hospitality and Tourism Industry. Legal Aspects. Quantitative Aspects of Yield Management. Part II: Models of Yield Management. Perspectives on Pricing Decision in the Inclusive Holiday Industry. Defining Yield Management and Measuring Its Impact on Hotel Performance. MERLIN: Model to Evaluate Revenue and Loadings for Intercity. Part III: Decision-Making. Decision-Making. Productivity and Yield Management. Computerized Yield Management Systems: Lessons from the Airline Industry. Revenue Management over the Internet: A Study of the Irish Hotel Industry. The Use of Marketing Information Systems and Yield Management in the Hospitality Industry. Part IV: Service Sector Industries. Yield Management and the Airline Industry. Yield Management in Budget Airlines. Revenue Management in Scottish Visitor Attractions. Yield Management Practices. Application of Yield Management to the Hotel Industry. Yield Management and the Restaurant Industry. Capacity Management in the Cruise Industry. Capacity Management in the Football Industry. Conference Sector Capacity Management.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Cengage Learning EMEA, 2001. Paperback. Estado de conservación: New. 2. Nº de ref. de la librería DADAX0826448259
Descripción Cengage Learning EMEA 2001-02-15, 2001. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-CEN-00000758
Descripción Cengage Learning EMEA, 2001. PAP. Estado de conservación: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería LQ-9780826448255
Descripción Cengage Learning, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9780826448255_lsuk
Descripción Thomson Learning Emea, 2001. Paperback. Estado de conservación: Brand New. 2nd edition. 345 pages. 6.75x10.00x1.25 inches. In Stock. Nº de ref. de la librería __0826448259
Descripción Cengage Learning EMEA. PAPERBACK. Estado de conservación: New. 0826448259 New. Looks like an interesting title, learn more! We provide domestic tracking upon request. We provide personalized customer service and want you to have a great experience purchasing from us. 100% satisfaction guaranteed and thank you for your consideration. Nº de ref. de la librería S-0826448259