"Philip Meyer has set out to prove a point: that there is a strong correlation between newspaper quality and newspaper profits. Throughout, he presents powerful evidence that good journalism is an important shareholder value that can serve more traditional shareholder interests in quarterly earnings and rising stock prices."-Robert Giles; "Philip Meyer is highly qualified, and he has made an important effort to analyze editorial quality and profitability that deserves to be aired, debated, and built upon."-Gilbert Cranberg"From the Publisher:
Philip Meyer offers the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. This influence model is based on the premise that a newspaper's main product is not news or information, but influence.
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Descripción University of Missouri, 2004. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0826215610
Descripción University of Missouri, 2004. Hardcover. Estado de conservación: New. New item. Nº de ref. de la librería QX-249-01-8785808