The Vanishing Newspaper: Saving Journalism in the Information Age

3,62 valoración promedio
( 190 valoraciones por Goodreads )
 
9780826215611: The Vanishing Newspaper: Saving Journalism in the Information Age
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"Philip Meyer has set out to prove a point: that there is a strong correlation between newspaper quality and newspaper profits. Throughout, he presents powerful evidence that good journalism is an important shareholder value that can serve more traditional shareholder interests in quarterly earnings and rising stock prices."-Robert Giles; "Philip Meyer is highly qualified, and he has made an important effort to analyze editorial quality and profitability that deserves to be aired, debated, and built upon."-Gilbert Cranberg"

Reseña del editor:

Philip Meyer offers the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. This influence model is based on the premise that a newspaper's main product is not news or information, but influence.

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Meyer, Philip
Editorial: University of Missouri (2004)
ISBN 10: 0826215610 ISBN 13: 9780826215611
Nuevos Tapa dura Cantidad: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
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Descripción University of Missouri, 2004. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110826215610

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