The Internet Audience: Constitution & Measurement (Digital Formations)

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9780820479323: The Internet Audience: Constitution & Measurement (Digital Formations)
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1.

Bermejo, Fernando; Jones, Steve
Editorial: Peter Lang Publishing Inc, United States (2007)
ISBN 10: 0820479322 ISBN 13: 9780820479323
Nuevos Paperback Cantidad: 1
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The Book Depository
(London, Reino Unido)
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Descripción Peter Lang Publishing Inc, United States, 2007. Paperback. Estado de conservación: New. New.. 226 x 152 mm. Language: English . Brand New Book. Assessments of the audience of traditional mass media have existed for decades and have been widely studied, but the quantification of the Internet audience is a recent and barely known phenomenon. An audience is an essential requirement for the existence of any mass media: first, there is no medium without an audience, and second, the audience has become a commodity fundamental to the functioning of commercial media systems. It is the application of measurement procedures that allows the audience to play this dual institutional role. The Internet Audience is the first book to focus on the transformation of the Internet into a mass communication medium thanks to the constitution of its audience through measurement. Starting with a historical analysis of this transformation, it goes on to analyze in detail the methods used for the measurement of the Internet audience, their limits and their possibilities. It concludes with an inquiry into the logic and interests behind the creation of an online audience measurement industry. The result is the first comprehensive look at the question of not what the Internet audience does with the medium, but rather what the medium does with its audience. Nº de ref. de la librería AAZ9780820479323

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2.

Bermejo, Fernando; Jones, Steve
Editorial: Peter Lang Publishing Inc
ISBN 10: 0820479322 ISBN 13: 9780820479323
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Descripción Peter Lang Publishing Inc. Paperback. Estado de conservación: new. BRAND NEW, The Internet Audience: Constitution and Measurement, Fernando Bermejo, Assessments of the audience of traditional mass media have existed for decades and have been widely studied, but the quantification of the Internet audience is a recent and barely known phenomenon. An audience is an essential requirement for the existence of any mass media: first, there is no medium without an audience, and second, the audience has become a commodity fundamental to the functioning of commercial media systems. It is the application of measurement procedures that allows the audience to play this dual institutional role. The Internet Audience is the first book to focus on the transformation of the Internet into a mass communication medium thanks to the constitution of its audience through measurement. Starting with a historical analysis of this transformation, it goes on to analyze in detail the methods used for the measurement of the Internet audience, their limits and their possibilities. It concludes with an inquiry into the logic and interests behind the creation of an online audience measurement industry. The result is the first comprehensive look at the question of not what the Internet audience does with the medium, but rather what the medium does with its audience. Nº de ref. de la librería B9780820479323

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3.

Bermejo, Fernando; Jones, Steve
Editorial: Peter Lang Publishing Inc, United States (2007)
ISBN 10: 0820479322 ISBN 13: 9780820479323
Nuevos Paperback Cantidad: 1
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The Book Depository US
(London, Reino Unido)
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Descripción Peter Lang Publishing Inc, United States, 2007. Paperback. Estado de conservación: New. New.. 226 x 152 mm. Language: English . Brand New Book. Assessments of the audience of traditional mass media have existed for decades and have been widely studied, but the quantification of the Internet audience is a recent and barely known phenomenon. An audience is an essential requirement for the existence of any mass media: first, there is no medium without an audience, and second, the audience has become a commodity fundamental to the functioning of commercial media systems. It is the application of measurement procedures that allows the audience to play this dual institutional role. The Internet Audience is the first book to focus on the transformation of the Internet into a mass communication medium thanks to the constitution of its audience through measurement. Starting with a historical analysis of this transformation, it goes on to analyze in detail the methods used for the measurement of the Internet audience, their limits and their possibilities. It concludes with an inquiry into the logic and interests behind the creation of an online audience measurement industry. The result is the first comprehensive look at the question of not what the Internet audience does with the medium, but rather what the medium does with its audience. Nº de ref. de la librería AAZ9780820479323

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4.

Bermejo, Fernando; Jones, Steve
Editorial: Peter Lang Publishing Inc 2007-01-01 (2007)
ISBN 10: 0820479322 ISBN 13: 9780820479323
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Blackwell's
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Descripción Peter Lang Publishing Inc 2007-01-01, 2007. paperback. Estado de conservación: New. Nº de ref. de la librería 9780820479323

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Bermejo, Fernando; Jones, Steve
Editorial: Peter Lang International Academic Publishers (2007)
ISBN 10: 0820479322 ISBN 13: 9780820479323
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Descripción Peter Lang International Academic Publishers, 2007. Estado de conservación: New. Series: Digital Formations. Num Pages: 262 pages. BIC Classification: CBP; GTC. Category: (G) General (US: Trade). Dimension: 155 x 228 x 16. Weight in Grams: 384. . 2007. Paperback. . . . . . Nº de ref. de la librería V9780820479323

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Bermejo, Fernando; Jones, Steve
Editorial: Peter Lang Publishing Inc (2007)
ISBN 10: 0820479322 ISBN 13: 9780820479323
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Books2Anywhere
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Descripción Peter Lang Publishing Inc, 2007. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería GB-9780820479323

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Bermejo, Fernando; Jones, Steve
ISBN 10: 0820479322 ISBN 13: 9780820479323
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Descripción Estado de conservación: New. Bookseller Inventory # ST0820479322. Nº de ref. de la librería ST0820479322

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Bermejo, Fernando; Jones, Steve
ISBN 10: 0820479322 ISBN 13: 9780820479323
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Descripción Paperback. Estado de conservación: New. Not Signed; book. Nº de ref. de la librería ria9780820479323_rkm

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Bermejo, Fernando; Jones, Steve
Editorial: Peter Lang International Academic Publishers
ISBN 10: 0820479322 ISBN 13: 9780820479323
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Kennys Bookstore
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Descripción Peter Lang International Academic Publishers. Estado de conservación: New. Series: Digital Formations. Num Pages: 262 pages. BIC Classification: CBP; GTC. Category: (G) General (US: Trade). Dimension: 155 x 228 x 16. Weight in Grams: 384. . 2007. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780820479323

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10.

Bermejo, Fernando; Jones, Steve
Editorial: New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2007. X, 262 pp. (2007)
ISBN 10: 0820479322 ISBN 13: 9780820479323
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Descripción New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2007. X, 262 pp., 2007. Estado de conservación: New. Assessments of the audience of traditional mass media have existed for decades and have been widely studied, but the quantification of the Internet audience is a recent and barely known phenomenon. An audience is an essential requirement for the existence of any mass media: first, there is no medium without an audience, and second, the audience has become a commodity fundamental to the functioning of commercial media systems. It is the application of measurement procedures that allows the audience to play this dual institutional role. The Internet Audience is the first book to focus on the transformation of the Internet into a mass communication medium thanks to the constitution of its audience through measurement. Starting with a historical analysis of this transformation, it goes on to analyze in detail the methods used for the measurement of the Internet audience, their limits and their possibilities. It concludes with an inquiry into the logic and interests behind the creation of an online audience measurement industry. The result is the first comprehensive look at the question of not what the Internet audience does with the medium, but rather what the medium does with its audience. Nº de ref. de la librería 67932

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