Educational Marketing: A Business Approach to School-Community Relations

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9780819191465: Educational Marketing: A Business Approach to School-Community Relations

Book by Holcomb John H

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Críticas:

The power of the book lies in the examples of practical approaches borrowed from the business world and adapted by Holcomb to the education community. Aspiring administrators, newly appointed ones, or seasoned veterans will find the book to be a valuable resource as they focus on their schools' academic programs. -- George E. Pawlas, Associate Professor of Educational Leadership, University of Central Florida, Orlando The power of the book lies in the examples of practical approaches borrowed from the business world and adapted by Holcomb to the education community. Aspiring administrators, newly appointed ones, or seasoned veterans will find the book to be a valuable resource as they focus on their schools' academic programs. -- George E. Pawlas, Associate Professor of Educational Leadership, University of Central Florida, Orlando

Reseña del editor:

The American public school system is the biggest business in the world. Too frequently the schools are still thought of as 'the little red schoolhouse' and are marketed to their many and varied clients as such. This book provides a method by which students of teaching and learning, school board members, superintendents of schools, school principals, state and federal lawmakers, educational agencies at all levels might use some of the private sector ideas to effectively and efficiently market their products to the right 'consumers.' Holcomb discusses education as a product as well as a service. It can be measured, evaluated, weighed, verbalized, packaged...and marketed. Used here, 'marketing' is simply the exchange of money, goods, or services for other money, goods, or services. With his extensive experience in educational services, the author offers much to help the public school system.

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John H. Holcomb
Editorial: University Press Of America (1993)
ISBN 10: 0819191469 ISBN 13: 9780819191465
Nuevos Paperback Cantidad: 1
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Descripción University Press Of America, 1993. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0819191469

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John H. Holcomb
Editorial: University Press of America, United States (1994)
ISBN 10: 0819191469 ISBN 13: 9780819191465
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Descripción University Press of America, United States, 1994. Paperback. Estado de conservación: New. 215 x 136 mm. Language: English . Brand New Book. The American public school system is the biggest business in the world. Too frequently the schools are still thought of as the little red schoolhouse and are marketed to their many and varied clients as such. This book provides a method by which students of teaching and learning, school board members, superintendents of schools, school principals, state and federal lawmakers, educational agencies at all levels might use some of the private sector ideas to effectively and efficiently market their products to the right consumers. Nº de ref. de la librería ANB9780819191465

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John H. Holcomb
Editorial: University Press of America, United States (1994)
ISBN 10: 0819191469 ISBN 13: 9780819191465
Nuevos Paperback Cantidad: 1
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The Book Depository
(London, Reino Unido)
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Descripción University Press of America, United States, 1994. Paperback. Estado de conservación: New. 215 x 136 mm. Language: English . Brand New Book. The American public school system is the biggest business in the world. Too frequently the schools are still thought of as the little red schoolhouse and are marketed to their many and varied clients as such. This book provides a method by which students of teaching and learning, school board members, superintendents of schools, school principals, state and federal lawmakers, educational agencies at all levels might use some of the private sector ideas to effectively and efficiently market their products to the right consumers. Nº de ref. de la librería ANB9780819191465

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John H. Holcomb
Editorial: University Press Of America (1993)
ISBN 10: 0819191469 ISBN 13: 9780819191465
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Descripción University Press Of America, 1993. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0819191469

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Holcomb, John H.
Editorial: University Press Of America (1993)
ISBN 10: 0819191469 ISBN 13: 9780819191465
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Descripción University Press Of America, 1993. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 819191469

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John H. Holcomb
ISBN 10: 0819191469 ISBN 13: 9780819191465
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Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97808191914651.0

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Holcomb, John H.
Editorial: University Press Of America (1993)
ISBN 10: 0819191469 ISBN 13: 9780819191465
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Descripción University Press Of America, 1993. Paperback. Estado de conservación: New. New item. Nº de ref. de la librería QX-059-96-2322802

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