Chicle: The Chewing Gum of the Americas, From the Ancient Maya to William Wrigley

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( 8 valoraciones por Goodreads )
 
9780816526246: Chicle: The Chewing Gum of the Americas, From the Ancient Maya to William Wrigley

Although Juicy Fruit® gum was introduced to North Americans in 1893, Native Americans in Mesoamerica were chewing gum thousands of years earlier. And although in the last decade “biographies” have been devoted to salt, spices, chocolate, coffee, and other staples of modern life, until now there has never been a full history of chewing gum.

Chicle is a history in four acts, all of them focused on the sticky white substance that seeps from the sapodilla tree when its bark is cut. First, Jennifer Mathews recounts the story of chicle and its earliest-known adherents, the Maya and Aztecs. Second, with the assistance of botanist Gillian Schultz, Mathews examines the sapodilla tree itself, an extraordinarily hardy plant that is native only to Mesoamerica and the Caribbean. Third, Mathews presents the fascinating story of the chicle and chewing gum industry over the last hundred plus years, a tale (like so many twentieth-century tales) of greed, growth, and collapse. In closing, Mathews considers the plight of the chicleros, the “extractors” who often work by themselves tapping trees deep in the forests, and how they have emerged as icons of local pop culture—portrayed as fearless, hard-drinking brawlers, people to be respected as well as feared.

Before Dentyne® and Chiclets®, before bubble gum comic strips and the Doublemint® twins, there was gum, oozing from jungle trees like melting candle wax under the slash of a machete. Chicle tells us everything that happened next. It is a spellbinding story.

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About the Author:

Jennifer P. Mathews is Associate Professor of Anthropology at Trinity University and is Co-Director of the Yalahau Regional Human Ecology Project.

Review:

“Jennifer Mathews has crafted the comprehensive text on the history of chewing gum production in the Americas. With an emphasis on the environmental, social, and commercial impacts of chicle harvesting, Mathews offers a fascinating study of the sticky business. Painstakingly researched, richly textured, and most of all, fun to read! The idea that the seemingly small product of a little-known industry could have such an interesting back story surprised even me—and I actually make the stuff!” —Deborah Schimberg, President of Verve, Inc., makers of Glee Gum

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Jennifer P. Mathews
Editorial: University of Arizona Press
ISBN 10: 0816526249 ISBN 13: 9780816526246
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Descripción University of Arizona Press. Hardcover. Estado de conservación: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Nº de ref. de la librería 2823474749

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Jennifer P. Mathews
Editorial: University of Arizona Press
ISBN 10: 0816526249 ISBN 13: 9780816526246
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Descripción University of Arizona Press. Hardcover. Estado de conservación: Good. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Nº de ref. de la librería G0816526249I3N00

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Jennifer P. Mathews
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Descripción Estado de conservación: Good. Chicle: The Chewing Gum of the Americas, From the Ancient Maya to William Wrigley. Nº de ref. de la librería Grb1995996

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Jennifer P. Mathews
Editorial: University of Arizona Press (2009)
ISBN 10: 0816526249 ISBN 13: 9780816526246
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Descripción University of Arizona Press, 2009. Hardcover. Estado de conservación: Used: Good. Nº de ref. de la librería SONG0816526249

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Jennifer P. Mathews
Editorial: University of Arizona Press (2009)
ISBN 10: 0816526249 ISBN 13: 9780816526246
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Descripción University of Arizona Press, 2009. Estado de conservación: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Nº de ref. de la librería 0816526249-2-4

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