Commodity Activism: Cultural Resistance in Neoliberal Times (Critical Cultural Communication)

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9780814764015: Commodity Activism: Cultural Resistance in Neoliberal Times (Critical Cultural Communication)
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"Commodity activism has a long history but never has its significance been more complex to unravel than today...[this] smart, empirically rich and globally wide-ranging new collection provides us with very welcome coordinates in this difficult terrain." Nick Couldry, author of Why Voice Matters

Reseña del editor:

Buying (RED) productsofrom Gap T-shirts to Appleoto fight AIDS. Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of "commodity activism." Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove "Real Beauty" campaign, sex positive retail activism, ABC's Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.

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Descripción New York University Press, United States, 2012. Paperback. Estado de conservación: New. 226 x 152 mm. Language: English . Brand New Book. Buying (RED) products-from Gap T-shirts to Apple-to fight AIDS. Drinking a Caring Cup of coffee at the Coffee Bean Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of commodity activism. Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove Real Beauty campaign, sex positive retail activism, ABC s Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity. Nº de ref. de la librería AAJ9780814764015

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Descripción New York University Press. Paperback. Estado de conservación: new. BRAND NEW, Commodity Activism: Cultural Resistance in Neoliberal Times, Roopali Mukherjee, Sarah Banet-Weiser, Buying (RED) productsofrom Gap T-shirts to Appleoto fight AIDS. Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of "commodity activism." Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove "Real Beauty" campaign, sex positive retail activism, ABC's Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity. Nº de ref. de la librería B9780814764015

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